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Media Monitoring Tools Market Trends

Report ID: GMI6431
Published Date: Aug 2023
Report Format: PDF

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Media Monitoring Tools Market Trends

Media monitoring tools provide data that supports data-driven decision-making in marketing, PR, and business strategies, helping organizations allocate resources effectively. Public relations professionals use these tools to measure the impact of their PR efforts, track media coverage, and assess the reach and effectiveness of their campaigns.

For example, the Coca-Cola Company used media monitoring tools to track mentions of its brand on social media in the lead-up to the release of its new campaign, "Real Magic", in February 2023. The company used the data to identify and target potential viewers with market campaigns. The campaign was a success, generating positive buzz for the company and its products.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of media monitoring tools reached USD 3.5 billion in 2022 and is set to observe over 14% CAGR from 2023 to 2032, driven by the increasing proliferation of online platforms and social media worldwide.

The retail and e-commerce industry vertical segment held over 25% od market share in 2022, attributed to the heavy reliance of retail and e-commerce industries on online reputation management.

North America market recorded around 36% of the revenue share in 2022, due to the tech-savvy culture, widespread digital adoption, and the increasing need for effective online presence management in the region.

Some of the top media monitoring tool companies are Cision AB, Meltwater, Isentia, Talkwalker, Brandwatch, Sprinklr, LexisNexis Newsdesk, and Critical Mention.