Media Asset Management Market Size, By Deployment (Cloud, On-premises), By Streaming Type (Live Streaming, Video-On-Demand Streaming), By End-use Industry (Education, Healthcare, Government, Media & Entertainment, Corporate,), By Enterprise Size, Application, & Forecast, 2024 - 2032

Media Asset Management Market Size

Media Asset Management Market was valued at USD 1.84 billion in 2023 and is expected to grow at a CAGR of over 15.2% from 2024 to 2032, due to computerized change and the expansion of media content. There is an exponential increment in the sum of advanced content being made, spared, and shared as businesses from a wide extent of businesses utilize computerized advances. Everything from high-resolution photographs and motion pictures to user-generated content on social media platforms is included in this content blast.
 

A significant development in the media asset management market is consumers' growing desire for updated, superior content. Consumers are used to viewing content on platforms including social media, streaming services and virtual reality (VR) environments in high definition (HD) and ultra-high definition (UHD) Growing demand for high quality and differentiated content size requires media organizations, broadcasters and creators to produce and process more sophisticated media content.  MAM frameworks provide the resources needed to properly manage these amazing records, guaranteeing efficient distribution, recovery, and capacity.
 

The complexity and integration challenges in implementing MAM solutions can act as barrier in the media resource administration market. It can be troublesome to consolidate these solutions consistently into current IT frameworks and operations. Getting advanced MAM solutions to work with their existing system, such as dispersion stages, generation devices, and substance administration frameworks, may be difficult for organizations. This integration handle requires knowledge and capacities and can be time and resource intensive.
 

Furthermore, tailoring the MAM framework to a company's unique needs could make the setup process considerably more difficult. The MAM system's profitability and efficiency may actually be seriously hindered by inadequate integration, leading to media workflow delays, increased operating expenses, and a slower rate of return on investment.
 

Media Asset Management Market Trends

The move to cloud-based solutions is among the MAM market is a crucial trend. With the adaptability and reasonableness that cloud MAM frameworks give, businesses can oversee their media resources from any location with web connectivity. The motivation behind this approach is the growing need for more collaboration, particularly in the wake of the COVID-19 pandemic, which has highlighted the importance of adaptable and easily accessible technological solutions. Cloud-based MAM systems are appealing to both large and small enterprises because they enable them to manage larger volumes of content without having to make significant investments in on-premises hardware.
 

The way media resources are taken care of is being revolutionized by the integration of Machine Learning (ML) and Artificial Intelligence (AI) into MAM solutions. AI and ML advances move forward MAM capabilities by automating tasks such as video analysis, content classification, and metadata labeling. These improvements empower speedier data recovery and more proficient utilize of fabric by expanding the accuracy and effectiveness of media resource administration. Moreover, AI-driven analytics offer quick information on content engagement and substance victory, enabling businesses to optimize their media strategies and make data-driven decisions.
 

The expanding volume of digitized material and the stringent laws governing information security are reasons why the MAM business is emphasizing security and compliance. Companies need MAM frameworks with strong security features, like audit trails, access restrictions, and encryption, to safeguard their media assets from cyberattacks and unauthorized access. Compliance with legislation like the California Customer Protection Act (CCPA) and the Common Information Security Direction (GDPR) is another need that drives the need for MAM frameworks that ensure administrative compliance and information security.
 

Media Asset Management Market Analysis

Based on enterprise size, the SME segment is anticipated to witness more than 15% CAGR through 2032.
 

• SME are growing at significant rate in the media asset management industry. MAM solutions are becoming more important to SME in various sectors, such as corporate communications, public relations, training, and showcasing. These arrangements are necessary for effectively managing, storing, and accessing sophisticated media resources.
   
• These businesses require versatile and reasonable arrangements to oversee their media data as they usually have limited resources. SME find cloud-based MAM innovations attractive as they give adaptable membership alternatives and lower forthright costs.
   
• SME may compete more effectively in the advanced circle by utilizing MAM arrangements to increment efficiency, optimize workflows, and reinforce substance administration skills.
   

Based on end-use industry, the media & entertainment segment will cross USD 15 billion by 2032.
 

• The media and entertainment industry plays a significant role in the growth of the media asset management market due to its critical necessity for effective management of  huge digital content. Film studios, TV stations, streaming organizations, and others are all included in this category since they make and direct expansive media libraries.
   
• These companies can productively categorize, protect, and distribute media resources with the help of MAM solutions, which ensure quick access to the data. Robust MAM solutions are becoming imperative due to the growing demand for high-quality, on-demand content and the rise of multi-platform content delivery channels.
   
• MAM solutions help media and entertainment firms in in meeting evolving customer demands and preserving a competitive edge in the rapidly evolving advanced media market.
   

North America region dominated the 35% share of the media asset management market in 2023. To efficiently manage and distribute massive amounts of digital information, the region's booming media and entertainment industry—which includes major film studios, television networks, and streaming services—needs cutting-edge MAM solutions. Furthermore, many IT startups and businesses in North America are constantly inventing and improving MAM capabilities. The region's increasing use of high-speed internet and cloud computing makes it easier to collaborate, retrieve, and store media assets, which propels the MAM sector's growth.
 

The media asset management market is expanding significantly due to the US's leadership in the media and entertainment sectors. The nation is home to significant media corporations, broadcasters, and production centers that produce enormous volumes of digital material. Effective and flexible MAM solutions are in high demand from enterprises looking to improve communication, simplify operations, and guarantee the safe storage of media assets. The incorporation of cutting-edge technology like artificial intelligence (AI) and machine learning (ML) is a prominent trend in the US industry.
 

Businesses may improve workflow efficiency and obtain deeper insights into audience engagement and content consumption trends with the use of these technologies. Furthermore, a great deal of emphasis is placed on adhering to stringent data security laws and digital transformation, which further promotes the growing use of MAM frameworks in the U.S.
 

The media asset management market in Japan is notable for its emphasis on the development of high-caliber content and technology innovation. The demand for sophisticated MAM solutions is fueled by the nation's robust presence in the animation, gaming, and well-established broadcasting industries. Cloud-based MAM systems are being adopted by Japanese businesses more frequently in order to streamline intricate media workflows and enable remote collaboration.
 

Additionally, the integration of AI and ML technology improves MAM capabilities in Japan. These developments facilitate better content management and enhance metadata tagging. Strong MAM systems that can effectively handle big, high-quality files are in high demand due to the public preference for high-definition and ultra-high-definition content. Japan's MAM sector is dependent on its continuous technological superiority, which is fueled by the demand for creative and flexible media management solutions.
 

The MAM commerce in South Korea is developing rapidly, driven by the nation's vigorous advanced infrastructure and dynamic entertainment industry. TV dramatizations, music recordings, and web content are delivered in huge amounts in South Korea, coming about in numerous media resources that require to be managed viably. The crave to increase participation, optimize data workflows, and raise the common effectiveness of media generation and conveyance is driving South Korea's utilize of MAM solutions. Cloud-based MAM solutions are developing in the country due to its progressed web framework and broad utilization of portable devices, which permit for real-time collaboration.
 

China's media and entertainment segment is growing at a fast pace, which is moving the country's media asset management market. To successfully manage and deliver the endless digital data, which incorporates motion pictures, TV programs, and online data, advanced MAM arrangements are frantically required. The China market is recognized by a noteworthy center for advanced change, as businesses utilize cloud-based MAM arrangements more regularly to increment flexibility and adaptability. Another critical trend in China is the utilization of AI and ML innovations, which progresses MAM systems' capacity for data ordering, recovery, and analysis.
 

Furthermore, the utilize of MAM arrangements that ensure compliance and security is fueled by China's administration, which incorporates rigid benchmarks for data management and information protection.
 

Media Asset Management Market Share

Quantum Corporation and Sony Group Corporation hold a significant share of over 5% in the media asset management business. Quantum Enterprise holds a significant share in the media resource administration (MAM) showcase, giving vigorous arrangements for management, delivery, and protecting advanced media resources. Quantum's StorNext stage is a driving choice for numerous media and amusement companies, advertising high-performance capacity and information administration capabilities. The company's arrangements empower productive taking care of of huge volumes of video substance, encouraging consistent workflows from substance creation to dispersion and documenting. Quantum's center on versatility, unwavering quality, and information assurance makes it a favored accomplice for broadcasters, studios, and substance makers looking to streamline their media resource administration forms.
 

Sony Group Corporation is a major player in the media asset management market, leveraging its broad involvement in proficient media production and innovation. Sony's MAM arrangements, such as the Media Spine Conductor, give comprehensive tools for overseeing advanced media resources, counting ingestion, altering, capacity, and distribution. These arrangements are outlined to bolster the complex workflows of broadcasters, production houses, and media companies. Sony's integration of progressed advances like AI and cloud administrations improves the proficiency and capability of their MAM frameworks, empowering media organizations to oversee their substance more viably and remain competitive in the fast-evolving media landscape.
 

Media Asset Management Market Companies

Major players operating in the media asset management industry are:

• Amazon                     
• Sony Group Corporation                   
• Quantum Corporation           
• Microsoft Corporation                      
• Dalet              
• Tedial Media, S.L.                   
• VSN Video Stream Networks S.L.
                    

Media asset management Industry News

• In December 2023, Cloudinary introduced programmable media API and enterprise MAM solution upgrades with generative AI. The most effective and user-friendly method for editing photographs at scale is provided by Cloudinary's generative artificial intelligence capabilities, which help both technical and non-technical users expedite the time to market for their assets while boosting worker autonomy and productivity.
   
• In May 2022, Arvato Systems' VidiNet cloud-based media services platform allowed artificial intelligence to be integrated into media asset management. The Deep VA AI software integration of the system added metadata to the existing video and image content, facilitating and expediting the cataloging and retrieval of media assets.
   

This media asset management market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD billion) from 2021 to 2032, for the following segments:

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Market, By Deployment Mode

• On-premises
• Cloud

Market, By Enterprise Size

• Large enterprises
• Small and Medium-sized Enterprises (SME)

Market, By Application

• Multi-platform distribution
• Advertising and marketing
• Automating and optimizing
• Secure access & content sharing
• Others

Market, By End-Use Industry

• BFSI
• Education
• Healthcare
• Government
• Media & entertainment
• Corporate
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA