Mechanical Performance Tuning Component Market

Mechanical Performance Tuning Component Market Size

The global mechanical performance tuning component market was valued at USD 5.2 billion in 2024 and is estimated to register a CAGR of 6.8% between 2025 and 2034. The growing demand for EVs is strengthening the market for performance tuning components as it offers new growth opportunities for tuning hybrids and EVs. The International Energy Agency reported that electric car sales during the first quarter of 2024 experienced a strong growth, and the total sales number exceeded those at the same time in 2023 by approximately 25 percent, crossing the 3-million-unit sales.

The growing sale of EVs is also leading to rising need to improve the performance of battery systems, powertrains, vehicle software, and other mechanical parts to improve their range, acceleration, and overall efficiency. Moreover, electric vehicle tuning companies are increasingly coming up with new parts such as performance chips, electric motors, and many others, which also contribute to the growth of the tuning industry.

Demand for off-road and adventure vehicles is increasing, which is also leading to the growth of mechanical performance tuning components. These components help improve the performance of their vehicles on rough terrains. The off-road vehicle market was valued at USD 21.9 billion in 2024 and is expected to reach USD 46.9 billion by 2034, representing a growth of 7.9%. Fueling this growth is the increasing consumer spending on SUVs, trucks and 4x4s for recreational off-road driving which increases the requirement for custom suspension system replacements, engine upgrades, exhaust systems, and specialized brake kits.

Mechanical Performance Tuning Component Market Trends

• The introduction of digital tuning and supporting software have streamlined the tuning process for a large number of users. Easily accessible smartphone or PC apps allow users to remap ECUs, update firmware, run diagnostics, and perform other tuning procedures making it increasingly user friendly. This helps users adjust their vehicle performance levels digitally at their own pace and from the comfort of their homes.
  
• There is a growing preference for lightweight materials for tuning components, like carbon fiber, titanium, and aluminum. These materials help improve vehicle performance while increasing fuel economy and maintaining structural integrity and durability. This shift is more visible in motorsports and high-performance consumer vehicles where every ounce counts when it comes to speed and handling.
  
• In March 2025, Lamborghini added state-of-the-art 3D printing and carbon fiber techniques into the production of its Urus SUV. Through these manufacturing methods, both function and appearance are improved. Lamborghini has partnered with digital manufacturing company Carbon to produce lightweight and strong components for the Urus. Aftermarket tuner Carbon Pro has also introduced a range of dry carbon fiber upgrades for the Urus Performante which includes a new hood with accent paint options, carbon fiber splitter, and grille inserts. All these components will give a factory-like look while improving the vehicle’s aerodynamics.
  
• The growing popularity of adventure and off-road vehicles has led to an increase in the need for performance tuning parts such as suspension kits, lift kits, and exhaust systems. There is a rising market demand for these parts as consumers want to customize their cars for camping and other adventure sports.
  

Consumers are now opting for parts that are both beneficial for their vehicle function improvement and environmentally friendly. They are demanding fuel systems that are highly efficient, low emission exhaust systems, and parts that are light in weight which will increase fuel economy and reduce the carbon footprint.

Mechanical Performance Tuning Component Market Analysis

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Based on application, the mechanical performance tuning component market is segmented into passenger cars, commercial vehicles, off road vehicles, motorcycles, marine, and motorsports. In 2024, the passenger cars segment held a market share of over 25% and was valued at around USD 1 billion.

• The mechanical performance tuning components market offers a range of aftermarket performance parts customized to meet the requirements of the passenger vehicles, making them easy to procure and use. The global automotive aftermarket, in 2023, was valued at USD 922 billion. The market is expected to grow 12.6% annually to reach USD 2.83 trillion by 2032. The rising availability of tuning components from various manufacturers makes performance tuning easily accessible for many car users.
  
• Modern passenger cars are equipped with advanced ECUs, intelligent sensors, and digital tuning devices, making tuning more accessible and efficient to consumers. As technology advances, it becomes easier for the owners of passenger vehicles to improve the performance of their cars, further increasing the appeal of aftermarket tuning devices.
  
• Customization is one of the most common trends in passenger cars. With cars increasingly being viewed as a part of a person's identity, there is growing interest in performance tuning and aesthetic modifications. Whether for the enhancement of aesthetics, and improvement of performance, customization of vehicles has become an important activity for the owners of passenger vehicles.
  

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Based on the distribution channel, the mechanical performance tuning component market is segmented as OEM and aftermarket. The aftermarket segment dominated in 2024 with a market share of around 65%.

• OEM parts usually command a higher price, but aftermarket alternatives are cheaper and more appealing for consumers who want to enhance their vehicles’ performance. This cost efficiency drives a larger portion of the market towards aftermarket tuning components.
  
• Aftermarket tuning components are also made such that they cater to the needs of older and lesser-known brand vehicles. Vehicles that fall under these categories rarely have OEM parts, and enthusiasts looking to enhance their vehicles turn to aftermarket parts.
  
• Aftermarket parts are easily accessible across multiple retail ranges such as online shops and local or regional auto parts stores, as well as specialized performance outlets. The capability of purchasing aftermarket parts online or from retail shops conveniently escalates consumer access and flexibility towards these parts, emphasizing the aftermarket’s relevance in the market.
  

Based on component, the mechanical performance tuning component market is segmented as engine, suspension and chassis, brake, transmission, cooling system, and others. The engine segment led the market in 2024.

• The engine of any automobile is arguably the most important by far when it comes to the performance of a vehicle. There are many tuning upgrades available today which improve the power, efficiency, and performance of a vehicle’s engine.  Tuning enthusiasts focus on enhancing horsepower, torque, and fuel economy, which increases fuel and efficiency, with the help of turbochargers, cold air intakes, performance chips, and exhaust systems, making the engine the centerpiece for tuning.
  
• In February 2025, BorgWarner expanded its existing relationship with one of the North America OEMs by winning contracts for their wastegate turbocharger programs. BorgWarner's wastegate turbochargers offer lightweight and durability features in their robust engine design. The goal of the partnership is to achieve superior performance while enabling engine size reduction without sacrificing power.
  
• People frequently replace their engine parts which increases acceleration, speed, and overall engine power. The market for tuning parts is vast and includes items like engine control units, performance camshafts, and high-flow fuel injectors, having a major influence on the customer demand. This change in the market trend strengthens the demand and share of the engine segment in the market.
  

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North America dominates the global mechanical performance tuning component market with a major share of over 30% and the U.S. led the market in the region and was valued at around USD 1.3 billion in 2024.

• The U.S. has a strong automobile culture, where cars considered not just a means of transportation, but rather as a symbol of personal freedom and expression. Statista reported that around 83% of people in the country owned cars. This results in a growing demand for aftermarket performance tuning services and vehicle customization demand.
  
• The U.S. has reported the highest Gross Household Disposable Income (GHDI) compared to the rest of the world. In 2023, OECD stated that the country had the highest GHDI, with the amount being USD 58,000 per capita. With a major portion of the population having disposable funds, there is increasing demand for premium components and modifications, leading to overall growth in the market.
  
• The U.S. is observing a growing interest in electric vehicles, and there is shift towards performance tuning of EVs, which expands the tuning components market. Thus, the demand for aftermarket performance enhancements for electric and hybrid vehicles is increasing.
  

The growth forecast for the mechanical performance tuning components market in Germany from 2025 to 2034 is highly encouraging.

• Germany is home to some of the renowned automobile companies such as Volkswagen, Mercedes-Benz, BMW, and Audi. These brands are known for their performance models and are perfect targets for tuning services. The shift of preference towards high-performance vehicles across the country increases the demand for tuning components.
  
• Germany has a well-established motorsports heritage including DTM (Deutsches Tourenwagen Meisterschaft) and Formula 1 racing. The success and popularity of German motorsport international racing series inspires a lot of people to buy cars and subsequently fuels the desire for car enthusiasts to start tuning their automobiles creating demand for performance engine tuning kits and exhaust systems, turbochargers.
  

China is expected to show remarkable and promising development in the mechanical performance tuning component market from 2025-2034.

• China boasts the highest automotive market in the world, selling and manufacturing millions of vehicles each year. OICA indicates that in 2023 alone, China had total car sales of 30.1 million units and has manufactured approximately 26.1 million units in the same year. This makes them the leader in vehicle sales internationally.
  
• With the continually increasing number of cars on the road, there is a growing market need for tuning components as more people are interested in performance customization.
  
• With the increase in middle class section of the country, more people are able to afford to spend money on vehicle upgrades and modifications. With the rise of disposable income in the country, there is an increase in the number of drivers purchasing aftermarket tuning parts in China. Customization and aesthetic modifications are also leading to a demand for these components in the country.
  

The mechanical performance tuning components market in Mexico is expected to experience significant and promising growth from 2025 to 2034.

• Mexico has emerged as a notable automotive industry manufacturing center with international automotive companies such as General Motors, Ford, BMW, and Volkswagen establishing plants in the country. This has resulted to an increased vehicle production which, in turn, has created a larger vehicle fleet in Mexico. Thus, this is increasing the demand for performance tuning parts on both the domestic and international markets.
  
• As cited by the International Trade Administration in the year of 2023, Mexico was ranked seventh biggest manufacturer of passenger vehicles in the world producing around 3.5 million vehicles each year. 86% of the vehicles produced in Mexico are exported, and 76% of these exports are exported to the U.S. Mexico is also the 5th largest manufacturer of heavy-duty vehicles for cargo with 14 manufacturers and assemblers of buses, trucks, and tractor trucks as well as two engine manufacturers located in the country.
  
• Affordability has emerged as a significant factor helping Mexico gain a significant share in the tuning market. Many Mexican consumers prefer cheaper aftermarket tuning products over branded OEM parts. This price sensitivity is driving demand for budget-friendly products that will help customers meet their aim of vehicle enhancements without spending larger sums of it.
  

Mechanical Performance Tuning Component Market Share

Top 7 companies leading the mechanical performance tuning components industry in 2024 were Bosch, Magna International, ZF Friedrichshafen AG, BorgWarner, Brembo S.p.A, Holley Performance Products Inc., and K&N Filters. Together, they held more than 30% of the market share.

• Bosch has established itself as a leader in automotive technology by providing high-performing engine control units (ECUs), fuel injectors, air intake systems, and advanced sensors. Bosch remains a key market player due to its unparalleled innovation in automotive components and tuning technologies that achieve unrivaled vehicle performance, reliability, and customization options.
  
• Magna International ranks as one of the leading automotive system suspension and braking system suppliers and powertrain solution providers. Magna has developed advanced suspension tuning parts for the OEM and aftermarket segments, and, with its extensive vehicle performance expertise, the company also provides innovative tuning solutions at the system level.
  
• ZF Friedrichshafen AG specializes in driveline technology, chassis components, and active safety systems. The company also produces a range of driveline performance tuning components. Advanced suspensions and performance fulfilling transmissions are in high demand from the customers wanting to enhance the overall driving experience of their vehicles.
  
• BorgWarner is known for turbochargers, engine management systems, and turbo charging performance enhancement. With turbo charging solutions provided by the company come enhanced engine power and fuel efficiency, which is preferred currently as the demand for performance vehicles is on the rise.
  
• Brembo is a leader in high-performance braking systems for both OEM and aftermarket applications. With disc brakes being the most popular add-ons for motor sports as well as high-performance vehicles, the company’s brake calipers, rotors, and performance disc brakes are preferred and are broadly adopted.
  

Mechanical Performance Tuning Component Market Companies

Major players operating in the mechanical performance tuning component industry include:

• AEM Electronics
• BorgWarner
• Borla Performance Industries
• Bosch
• Brembo
• COBB Tuning
• Holley Performance Products
• K&N Filters
• Magna International
• ZF Friedrichshafen
  

• The mechanical performance tuning component market is dominated by Bosch, Magna International, and ZF Friedrichshafen owing to their wider presence, technological advancement, and extensive range of products. These firms deal in a range of products including suspension, brake, and transmission tuning parts and are thoroughly recognized in both the aftermarket and OEM sectors.
  
• Technological development and innovation in tuning components continue to act as a competitive point in the market. Efforts are now being directed towards the development of more efficient, customizable, and high-performance parts like turbochargers, ECUs, intake systems, and state-of-art braking systems.
  
• Pricing remains a significant competitive factor, especially in the case of budget conscious consumer markets. The ability to provide low-priced, high-quality components allows players to gain an edge over their competitors and expand their market share.
  

Mechanical Performance Tuning Component Industry News

• In October 2024, Honda and Acura announced their shift to performance vehicles by creating a new line of racing inspired performance parts through Honda Racing Corporation (HRC). HRC will sell parts for street, track, and off-road use. The parts include aerodynamic improvements, lightweight carbon-fiber hoods, upgraded suspensions, high-performance brakes, racing seats, and other such components. These parts were showcased on the Acura Integra Type S HRC Prototype.
  
• In March 2024, Hyundai Motor launched an online store focused on high performance customization called the N Performance Shop. This initiative helps car enthusiasts gain special accessories to improve the aesthetics and performance of their cars. The shop provides an extensive list of tuning options such as lightweight forged wheels and high-performance brake pads for IONIQ 5 N and Elantra N.
  
• APR, a Holley Performance Brand, launched the APR Ultralink platform in March 2024, which is an at-home flash tuning software for European vehicles. This platform allows users to change the settings on their vehicle from the comfort of their homes, marking a turning point for enthusiasts in the vehicle tuning industry.
  
• In December 2021, Brabus, entered into motorcycle tuning segment with the Brabus 1300 R, built on the KTM 1290 Super Duke R EVO. This marks Brabus’s entry into two wheeled vehicles, using their experience in high-end four-wheeler customization segment. The Brabus 1300 R is fitted with carbon fiber body panels like the front fender, belly pan, and undertray, which helps in reducing weight and improving overall aesthetics.
  

The mechanical performance tuning components market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Bn) and shipments (units) and from 2021 to 2034, for the following segments:

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Market, By Component

• Engine
  • Turbochargers & superchargers
  • Intake system
  • Exhaust system
  • Engine management system
  • Fuel system component
• Suspension & chassis
  • Strut braces & tower bars
  • Anti-roll/sway bars
  • Lowering springs
  • Others
• Brake
  • High-performance brake pads
  • Performance brake rotors/discs
  • Upgraded brake callipers
  • Others
• Transmission
  • Clutches
  • Flywheels
  • Short shifters
• Cooling system
  • Radiators
  • Oil coolers
  • Others
• Others

Market, By Application

• Passenger Cars
  • Sedan
  • SUV
  • Hatchback
• Commercial Vehicle
  • LCV
  • MCV
  • HCV
• Off road vehicles
• Motorcycle
• Marine
• Motorsport

Market, By Distribution Channel

• OEM
• Aftermarket

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia