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The notable surge in demand for healthier and cleaner-label meat products is emerging as a key industry trend, with consumers seeking options free from additives, preservatives, and artificial ingredients. In addition, the rise of flexitarian lifestyles is driving the development of hybrid meat and plant-based products to cater to consumers looking for more sustainable choices. Personalized and premium offerings, such as organic, grass-fed, and ethically sourced meats, are also gaining popularity, reflecting a growing focus on quality and transparency.
In June 2023, BJ's Wholesale Club and Schnucks Markets teamed up with Verde Farms to offer 100% grass-fed and organic refrigerated burger patties. This partnership builds on the increasing demand for sustainable and healthier food options and highlights Verde Farms’ commitment to meeting this need by providing top-notch, organic meat products that promote a healthy lifestyle. Additionally, convenience remains a priority for consumers, further stimulating demand for pre-cooked and ready-to-eat meat-based further-processed products.