Meat-based FPP Market Analysis

Meat-based FPP Market Analysis

Meat-based FPP market value from the convenience stores application segment will register substantial revenue by 2032, due to shifting consumer preferences and evolving lifestyles. Convenience stores offer ready-to-eat and on-the-go meat-based FPP options that cater to busy individuals seeking quick and easy meals. The growing number of urban dwellers and commuters also rely on convenience stores as accessible food outlets. Additionally, strategic product placement, attractive packaging, and promotional offers will further encourage impulse purchases, and contribute to the rise in sales of meat-based further-processed products from convenience stores.
 

The chicken source segment held over 32% of the meat-based FPP market share in 2022, as chicken is a widely accepted and preferred protein source among consumers globally, owing to its relatively lower cost compared to other meats like beef or lamb. As per statistics from a 2022 WATT Global Media survey, 88% of adults in the United States said that they consume meals prepared with fresh chicken at least once each week. 
 

Chicken is considered a healthier option due to its lower fat content and higher protein levels. Additionally, its versatile nature allows for various culinary applications, making it a popular choice in different cuisines. The perception of chicken as a more sustainable meat option will thus contribute to its growing demand among environmentally conscious consumers and influence the market dynamics.
 

North America meat-based FPP market size dominated around USD 126 billion in 2022, owing to the increasing population with a strong appetite for meat products. Meat consumption in the region has continued to rise steadily over the past few years. According to estimates from the USDA, an average of 227 pounds of meat, including beef, poultry, and pork were consumed in the US in 2022.
 

Additionally, the rise in popularity of animal-based protein diets, such as paleo and keto, is also contributing to the increased demand for meat-based FPP. The convenience, accessibility and affordability of meat-based FPP compared to fresh meat is also a driving factor for their demand across the North American region.