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Customers increasingly seek tailored meal options to accommodate their dietary preferences and restrictions. This has led to the development of more customizable meal kits, allowing consumers to choose from a variety of recipes and ingredients that align with their individual tastes and dietary requirements. Sustainability is another significant trend in the meal kit industry. With growing awareness of environmental issues, consumers are becoming more eco-conscious. Meal kit companies are responding by adopting sustainable practices, including reducing packaging waste, sourcing local and organic ingredients, and implementing green logistics solutions.