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One of the most significant trends in the mattress industry is the increasing shift toward online sales. Online mattress brands, such as Casper, Purple, and Tuft & Needle, have gained significant market share due to their direct-to-consumer models. These companies offer the convenience of home delivery, sleep trials, and easy returns, making it easier for consumers to purchase mattresses without stepping foot in a store. The success of online mattress sales is also supported by advances in digital marketing, customer reviews, and the ability to compare prices and features online. This trend is expected to continue as more consumers embrace the ease and flexibility of shopping for mattresses online.
Moreover, rising disposable incomes in emerging markets, particularly in Asia-Pacific, are contributing to the progression of the market. As consumers in these regions gain greater purchasing power, they are willing to invest in high-quality, comfortable mattresses for improved sleep. The growing middle class in countries like China and India has led to an increase in consumer spending on home comfort products, including mattresses.
Additionally, the construction of new homes and the rise in urbanization in developing regions have fuelled the demand for mattresses, especially in urban centres where space and comfort are highly valued.