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Maternity Products Market Share

Report ID: GMI12303
Published Date: Nov 2024
Report Format: PDF

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Maternity Products Market Share

The market is fragmented, with several regional companies operating on a global scale. Together these companies hold a market share of 10%-15% of the total market. In the fragmented maternity products market, companies adopt varied strategies to compete on a global scale. A significant number prioritize product diversification, offering a comprehensive range of items from maternity apparel to personal care products. Localization plays a pivotal role, as firms tailor their products to align with regional preferences and cultural nuances. To broaden their audience, brands leverage e-commerce platforms and social media channels, thereby enhancing convenience and fostering customer engagement.

Maternity Products Market Companies

Major players operating in the maternity products market are:

A Pea in the Pod
ASOS
Cake
Destination
Frida
Gap
H&M Mama
HATCH
Isabella Oliver
JoJo Maman Bébé
Motherhood
Old Navy
PinkBlush
Seraphine
The Moms Co.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The global maternity products industry was valued at USD 42.1 billion in 2023 and is estimated to grow at a 6.8% CAGR from 2024 to 2032, driven by increased awareness among expectant mothers about specialized products.

The personal care products segment generated USD 17.9 billion in 2023 and is anticipated to grow at a 7% CAGR during the forecast period, driven by its significant role in enhancing maternal well-being.

The U.S. dominated the North American maternity products market with a 75.4% share in 2023 and is expected to grow at a 6.8% CAGR, driven by high consumer awareness, advanced retail infrastructure, and significant disposable income levels.

Key players in the market include A Pea in the Pod, ASOS, Cake, Destination, Frida, Gap, H&M Mama, HATCH, Isabella Oliver, and JoJo Maman Bébé.