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Maternity Apparel Market Trends

Report ID: GMI8537
Published Date: Mar 2024
Report Format: PDF

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Maternity Apparel Market Trends

With an increasing emphasis on body acceptance and inclusivity, maternity clothing designers have expanded their size ranges to accommodate a wide range of body shapes and sizes. Inclusive sizing ensures that pregnant moms of all body types may discover beautiful and comfortable apparel that fits their changing bodies during pregnancy. Expectant women are increasingly looking for maternity clothes that are versatile and last beyond pregnancy. Wrap dresses, flexible leggings, and flowy blouses with discreet nursing options are popular transitional pieces to wear throughout and after pregnancy. These products are cost-effective and extend the life of maternity clothes.

Furthermore, Maternity clothing featuring customizable and changeable elements, such as adjustable waistbands, removable panels, and tie closures, is becoming increasingly popular among expecting mothers. These features enable pregnant women to modify their garments for maximum comfort and fit as their bodies change throughout pregnancy.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size for maternity apparel was valued at over USD 6 Billion in 2023 and is estimated to register a CAGR of over 3.4% between 2024 & 2032, driven by the increased emphasis on pregnancy fashion, as well as the expanding number of pregnant working women in developing and emerging countries.

Maternity tops segment accounted for a market share of around 39% in 2023 and is expected to reach around 40% by 2032, as they feature stretchy fabrics, adjustable features, and roomy cuts, allowing expecting mothers to feel comfortable and at ease throughout their pregnancy.

North America market accounted for a revenue share of 32% in 2023 and is set to present lucrative opportunities over 2024 and 2032, owing to increasing influence on social media platforms and the presence of well-known brands such as Seraphine and Thyme Maternity in the region.

Adidas AG, ASOS Plc (ASOS Maternity), Boob Design AB, Cake Maternity Pty Ltd, Gap Inc, H&M, Hatch Collection LLC, Inditex-group, Ingrid & Isabel, LLC, Isabella Oliver Limited, Maternal America, Inc., Maternity Corporation, Nike, Inc. are some of the major industry contenders.