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Maternity Apparel Market Size

Report ID: GMI8537
Published Date: Mar 2024
Report Format: PDF

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Maternity Apparel Market Size

Maternity Apparel Market was valued at over USD 6 Billion in 2023 and is estimated to register a CAGR of over 3.4% between 2024 & 2032. The increased emphasis on pregnancy fashion, as well as the expanding number of pregnant working women in developing and emerging countries, are driving expansion. There is a growing awareness and acceptance of maternity fashion, encouraging expecting mothers to invest in beautiful and comfortable clothing alternatives that accommodate their changing bodies. As societal attitudes regarding pregnancy shift, more women are embracing maternity clothing to express their style and maintain confidence while pregnant.

Maternity Apparel Market

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Moreover, maternity apparel industries are progressively delivering attractive and useful designs to meet the different tastes and lifestyles of pregnant women. From trendy pregnant jeans and athleisure-inspired activewear to flexible dresses and tops with discreet nursing features, stylish and functional maternity clothing alternatives are driving market development.

Maternity Apparel Market Report Attributes
Report Attribute	Details
Base Year:	2023
Maternity Apparel Market Size in 2023:	USD 6 Billion
Forecast Period:	2024 - 2032
Forecast Period 2024 - 2032 CAGR:	3.4%
2032 Value Projection:	USD 8 Billion
Historical Data for:	2018 - 2022
No. of Pages:	320
Tables, Charts & Figures:	255
Segments covered:	Product Type, Material, Price Range, Distribution Channel, Region
Growth Drivers:	Increasing birth rates Increasing societal acceptance and celebration of pregnancy Increased renovation and remodeling activities
Pitfalls & Challenges:	High cost of specialized clothing

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The maternity apparel market is characterized by cyclical and seasonal demand patterns, with spring and summer being the most popular seasons for sales. Manufacturers and merchants may face difficulties in effectively managing inventory levels and forecasting demand, resulting in sales and profitability swings.

Furthermore, expectant mothers may choose non-maternity alternatives, such as oversized or stretchy clothing from regular fashion outlets, as a more affordable alternative to specific maternity gear. The introduction of trendy and functional non-maternity solutions may represent a competitive challenge to the maternity wear sector, particularly in price-sensitive areas.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size for maternity apparel was valued at over USD 6 Billion in 2023 and is estimated to register a CAGR of over 3.4% between 2024 & 2032, driven by the increased emphasis on pregnancy fashion, as well as the expanding number of pregnant working women in developing and emerging countries.

Maternity tops segment accounted for a market share of around 39% in 2023 and is expected to reach around 40% by 2032, as they feature stretchy fabrics, adjustable features, and roomy cuts, allowing expecting mothers to feel comfortable and at ease throughout their pregnancy.

North America market accounted for a revenue share of 32% in 2023 and is set to present lucrative opportunities over 2024 and 2032, owing to increasing influence on social media platforms and the presence of well-known brands such as Seraphine and Thyme Maternity in the region.

Adidas AG, ASOS Plc (ASOS Maternity), Boob Design AB, Cake Maternity Pty Ltd, Gap Inc, H&M, Hatch Collection LLC, Inditex-group, Ingrid & Isabel, LLC, Isabella Oliver Limited, Maternal America, Inc., Maternity Corporation, Nike, Inc. are some of the major industry contenders.