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Matcha Market Size
- Report ID: GMI2201
- Published Date: Oct 2023
- Report Format: PDF
Matcha Market Size
Matcha Market is estimated to record substantial growth at more than 8% CAGR from 2023 to 2032, due to surging popularity of ready-to-drink matcha beverages as well as pre-packaged matcha products, such as matcha tea bags and instant matcha latte mixes to cater to consumers looking for convenience. To cite an instance, in June 2023, Starbucks unveiled Matcha Latte with Honnori Hojicha, its new type of matcha latte in Japan to expand its chilled cup offerings.
On account of escalating popularity, several industry players are working on experimenting with matcha in different culinary applications. The rising innovations in matcha-infused products due to the higher consumption of matcha-infused energy drinks, snacks, and alcoholic beverages will also add impetus to the product demand. As per the Tea Exporters Association, matcha-flavored beverages registered 202% growth in the U.S.
| Report Attribute | Details |
|---|---|
| Base Year: | 2022 |
| Forecast Period: | 2023 to 2032 |
| Forecast Period 2023 to 2032 CAGR: | 8% |
| Historical Data for: | 2018 to 2022 |
| No. of Pages: | 240 |
| Tables, Charts & Figures: | 191 |
| Segments covered: | Production Technology, Grade, Application |
| Growth Drivers: |
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| Pitfalls & Challenges: |
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Market Growth Drivers & Restraints
The increasing prominence of e-commerce and online retail platforms to assist consumers in easily accessing variety of matcha products from different regions and brands will prove favorable for the industry expansion. the higher costs incurred during the production of matcha in comparison to its substitutes may hamper the product uptake.
Frequently Asked Questions (FAQ) :
Matcha Market Scope
