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The marking coating industry is witnessing transformative trends that are reshaping its landscape. A leading trend is the surge in the adoption of smart and digital technologies for road marking solutions. Innovations like GPS-guided application systems and real-time monitoring tools are boosting the precision and efficiency of marking operations. Another pivotal trend is the industry's pivot towards sustainable and eco-friendly products, spurred by heightened consumer and regulatory demands. In response, companies are channeling investments into developing low-VOC (volatile organic compounds) and biodegradable coatings. Furthermore, there's an escalating emphasis on incorporating advanced materials that deliver multifunctional advantages, such as coatings that ensure both high visibility and anti-skid features. This trend underscores a broader industry shift towards high-performance products, addressing the dynamic needs of urban planning and road safety.