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Marketing Analytics Market Share

Report ID: GMI7269
Published Date: Jul 2024
Report Format: PDF

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Marketing Analytics Market Share

HubSpot, Mailchimp, and Microsoft Corporation dominate the marketing analytics industry and hold over 8% of the market share globally. HubSpot offers an all-in-one marketing platform. Mailchimp excels in email marketing analytics and customer engagement. Microsoft provides advanced analytics solutions catering to diverse business needs. The user-centric interfaces, robust features, and wide-ranging capabilities of these companies make them dominant players as they can fulfill marketing analytics requirements effectively.

Marketing Analytics Market Companies

Major players operating in the marketing analytics industry are:

CleverTap
Google
HubSpot
Mailchimp
Microsoft Corporation
Salesforce
SAP SE
SAS Institute, Inc.
Semrush

Authors: Preeti Wadhwani, Aishvarya Ambekar

Frequently Asked Questions (FAQ) :

The marketing analytics market was valued at USD 5.3 billion in 2023 and is anticipated to register over 16% CAGR between 2024 and 2032, driven by the growing demand for data-driven marketing.

The cloud segment of the marketing analytics market accounted for over 70% share in 2023 and is anticipated to expand significantly through 2032, due to its scalability, accessibility, and cost-effectiveness.

North America marketing analytics market accounted for over 39% share in 2023 and is projected to register significant growth through 2032, owing to advanced technological infrastructure.

CleverTap, Google, HubSpot, Mailchimp, Microsoft Corporation, Salesforce, SAP SE, and SAS Institute, Inc. among others.