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Based on the enterprise size, the market is divided into large enterprises and SME. In 2023, the SME segment accounted for a market share of around 55%. The escalating demand for managed DNS services among small and medium enterprises (SME) is propelled by the crucial need for reliable and efficient domain management. SME, often lacking dedicated IT resources, turn to managed DNS to ensure seamless website accessibility, bolster security against cyber threats, and enhance overall online performance. As SME expand their digital presence, the convenience of outsourcing DNS management becomes evident, enabling them to focus on core business activities while benefiting from the expertise and infrastructure provided by managed DNS services.
Based on end-user, the market is categorized into BFSI, media & entertainment, retail & consumer goods, education, e-commerce, government, healthcare, and others. In 2023, the BFSI segment accounted for a market share of around 28%. In the BFSI sector, the adoption of managed DNS services is favored by the critical emphasis on security, reliability, and regulatory compliance. The BFSI industry demands robust DNS solutions to ensure uninterrupted online services, safeguard against cyber threats, and meet stringent compliance standards. Managed DNS services offer the required infrastructure and expertise, allowing financial institutions to fortify their digital presence while ensuring compliance with industry regulations. The scalable and resilient nature of managed DNS aligns with the BFSI sector's need for a secure and high-performance online environment.
North America dominated the global market with a major share of around 35% in 2023. The North America managed DNS services market is thriving due to several key factors. The region's advanced technological infrastructure, in line with a high internet penetration, fuels the demand for efficient DNS management. The increasing frequency and sophistication of cyber threats prompt businesses to invest in secure and reliable DNS services. North American enterprises, including those in the United States and Canada, recognize the critical role of DNS in ensuring online presence and security. As a result, there is a growing inclination towards adopting managed DNS services to mitigate risks, enhance performance, and comply with industry standards, driving the market growth in the region.