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Malted Milk Market Trends

Report ID: GMI11225
Published Date: Sep 2024
Report Format: PDF

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Malted Milk Market Trends

The malted milk industry has undergone a profound transformation, spurred by shifts in consumer preferences, technological progress, and regulatory changes. A decade ago, the market was predominantly centered around traditional malted milk beverages, characterized by limited product differentiation and innovation. However, as health and wellness trends gained momentum and food technology advanced, the market landscape began to shift.

Today's consumers are more discerning and informed, seeking products that not only tantalize the taste buds but also offer tangible functional benefits. This evolution has catalyzed a wave of innovation, with manufacturers delving into novel flavors, ingredients, and packaging formats to meet diverse consumer demands. Furthermore, as sustainability and ethical consumption take precedence in consumer values, companies are re-evaluating their sourcing, production, and marketing strategies to resonate with these evolving sentiments.

Authors: Kiran Pulidindi , Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of malted milk reached USD 2.01 billion in 2023 and will record a 6.1% CAGR between 2024 and 2032, fueled by the consumer inclination towards nutritious and functional beverages.

The powdered malted milk segment will experience a 6.7% CAGR from 2024 to 2032, bolstered by its versatility and extended shelf life.

North America market was worth USD 656.5 million in 2023 and is likely to show a 6.6% CAGR through 2032, stimulated by increasing inclination towards plant-based and low-sugar alternatives.

King Arthur Baking Company, Inc., Food and Biotech, Briess Industries, Inc., Insta Foods, Nestl