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Makeup Remover Market Trends

Report ID: GMI7711
Published Date: Dec 2023
Report Format: PDF

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Makeup Remover Market Trends

Growing consumer demand for sustainable and environmentally friendly makeup remover options. Brands are focusing on biodegradable packaging, cruelty-free formulations, and ingredients sourced through sustainable practices. Micellar technology, known for its gentle and effective cleansing properties, is a key ingredient in many makeup removers, offering a convenient and skin-friendly solution. Oil-based formulations, often enriched with nourishing ingredients, are popular for their ability to effectively remove waterproof and long-wearing makeup while providing hydration. Dual-phase formulations are designed to efficiently remove stubborn makeup while maintaining a non-greasy feel, catering to consumers who want the best of both oil-based and water-based removers.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

Global market for makeup remover was valued at USD 2.4 billion in 2023 and is anticipated to register a CAGR of over 4.8% between 2024 and 2032, driven by growing awareness and consciousness about skincare and beauty routines.

In 2023, liquid segment held the dominant market share and generated USD 0.9 billion, as water-based removers are lightweight and suitable for those who prefer a fresh, non-oily sensation.

The U.S. market generated a revenue of over USD 0.5 billion in 2023, favored by consumer preference for skincare, and a higher demand for effective product as part of their daily routines.

L'Oréal S.A., Estée Lauder Companies Inc., and Johnson & Johnson among others.