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The magnesium wheel market share is highly competitive owing to the presence of key players including
Improvements in product configuration, design, and after-sale services are among the key concerning areas for industry players. Product portfolio expansion & innovation are among the prominent strategies adopted by industry players to enhance their market share. Mergers and acquisitions are few of the major strategies adopted by industry participants to improve their market share. For instance, in 2017, Ronal Group announced the acquisition of APP-Tech Srl to complement its product portfolio with a wide range of forged magnesium wheels.