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As technology evolves, machine vision software becomes more cost-effective and accessible to businesses of different sizes, encouraging wider adoption. Besides, increasing application scope across the retail and consumer electronics industries will carve a healthy growth trajectory for the industry. Retail applications benefit from machine vision software for inventory management, customer behavior analysis, and checkout processes, while consumer electronics use it for facial recognition and gesture control.
To illustrate, in 2022, Amazon announced that it was using machine visio software to track the movement of customers in its stores. This data helped the company improve its customer experience by suggesting products that customers might be interested in based on past purchases.