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In 2024, key companies including Tempur Sealy, Sleep Number, Purple, Serta, and Casper, held a combined market share of 10-15%. Manufacturers are embracing digital transformation, focusing on enhancing the online shopping experience with augmented reality (AR) tools and virtual showrooms. These strategies help consumers visualize products in real-life settings, making the decision-making process more interactive and informed.
Sustainability is another cornerstone of modern strategies. Companies are adopting eco-friendly production methods, including using recycled materials and reducing carbon emissions. Transparent communication about these practices has become a key marketing strategy to appeal to environmentally conscious consumers.
Major players operating in the luxury mattress industry are: