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The global market is fragmented in nature, with prominent players such as Kubota Corporation, Briggs & Stratton Corporation, Kawasaki Heavy Industries, Ltd., Kohler Co., Yanmar Co., Ltd. and Honda Motor Co., Ltd. accounting for ~10% of the market share. Manufacturers are adopting strategic steps, such as mergers, acquisitions, partnerships, and collaboration, to consolidate their market position and meet the growing consumer demand.
Major players operating in the luxury furniture industry include: