Home > Consumer Goods & Services > Personal Care > Eyewear > Luxury Eyewear Market
There is a growing demand for personalized and customizable eyewear options. Luxury brands are providing personalized services, allowing customers to select frame shapes, colors, and lens selections based on their personal preferences and facial traits. In addition to this, the incorporation of digital technologies, such as Augmented Reality (AR) and Virtual Reality (VR), is transforming the eyeglass shopping experience. Brands are incorporating virtual try-on features into their websites and smartphone applications, allowing customers to see how different frames look on their faces before purchasing.
For instance, SmartBuyGlasses is an online retailer that offers a virtual try-on tool for over 5,000 of its sunglasses & eyeglasses. Customers can use their webcam or upload a selfie to see how the frames would look on their faces. The tool even analyzes the face shape to suggest flattering styles.