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A number of significant trends are influencing the low sodium sea salt industry. Firstly, consumers are becoming more particular about the quality of ingredients and production processes, which is driving demand for sustainably sourced and additive-free low sodium sea salts.
According to a 2023 survey by the International Food Information Council, 62% of consumers are willing to pay more for products that are sustainably sourced. Secondly, the market is seeing an increase in personalized nutrition, where consumers are looking for products that cater to their individual health needs. This has led to growth in specialized low sodium sea salt products that meet different dietary requirements. Lastly, there is a growing interest in culinary innovation, with chefs and food enthusiasts incorporating low sodium sea salt into gourmet recipes.