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One of the main trends in the lovage extract industry is the growing consumer demand for natural ingredients, leading to increased usage across sectors such as food, beverages, cosmetics, and pharmaceuticals. Supportive policies promoting sustainability further drive market growth. Additionally, there is a rising emphasis on product innovation, including the development of new formulas and applications, to cater to shifting consumer preferences. The lovage extract sector is witnessing notable global expansion facilitated by strategic partnerships and market entry into new regions. These collaborative efforts are reshaping the competitive dynamics within the industry.