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Cisco System Inc., Orange, and Swisscom AG collectively held a substantial market share of over 22% in the LoRaWAN industry in 2024. Cisco has announced its exit from the market by 2029, marking a significant strategic shift for the company. As Cisco focuses on AI, cloud computing, and cybersecurity, it will gradually phase out its LoRaWAN products, including the 800 MHz and 900 MHz gateways. This decision aligns with Cisco's cost-cutting measures, which include workforce reductions, and highlights the profitability challenges within the LoRaWAN segment.
Orange is leveraging LoRaWAN technology to enhance its IoT services, particularly in smart cities, industrial monitoring, and logistics. The company is expanding its LoRaWAN network coverage in Europe while integrating it with complementary technologies such as NB-IoT. Orange actively promotes innovation by collaborating with enterprises and startups to deploy scalable IoT solutions across various industries.
Swisscom has integrated LoRaWAN into its IoT portfolio to support applications in agriculture, environmental monitoring, and asset tracking. The company emphasizes energy efficiency and long-range communication in its LoRaWAN solutions. Swisscom also fosters partnerships with technology providers and customers to create tailored solutions that meet the specific demands of diverse sectors.
Major players operating in the LoRaWAN industry are: