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Location-based Advertising Market Size

Report ID: GMI7384
Published Date: Nov 2023
Report Format: PDF

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Location-based Advertising Market Size

Location-Based Advertising Market was valued at USD 81.7 billion in 2022 and is estimated to register at 14% CAGR between 2023 and 2032. Omnichannel location-based advertising combines online and offline data, propelling market expansion. This approach enhances personalized ad delivery by leveraging precise geotargeting across various platforms, fostering increased customer engagement. Positioned as an omnichannel location-based advertising agency, Osmo integrates offline and online realms with the extensive uses of AI and ML to challenge traditional advertising methods, pioneering a new era in targeted & data-driven advertising strategies.

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Governments are investing in geospatial technology by fostering infrastructure and policies supporting location-based data. These investments facilitate advanced mapping, GPS, and open data initiatives, thereby enabling accurate location-based services. Such support fuels the location-based advertising industry by providing more precise and reliable geotargeting capabilities. For instance, in December 2022, the Indian government launched the National Geospatial Policy, targeting startup encouragement and technological advancement. This initiative was aimed at propelling geospatial innovations to aid diverse sectors reliant on accurate location data.

Location-based Advertising Market Report Attributes
Report Attribute	Details
Base Year:	2022
Location-based Advertising Market Size in 2022:	USD 81.7 Billion
Forecast Period:	2023 to 2032
Forecast Period 2023 to 2032 CAGR:	14%
2032 Value Projection:	USD 303.8 Billion
Historical Data for:	2018 – 2022
No. of Pages:	220
Tables, Charts & Figures:	279
Segments covered:	Advertising type, type, and end-user
Growth Drivers:	Increasing proliferation of mobile devices Growing technology advancements in advertising process Increased focus on geofencing and geotargeting Growing demand for personalized marketing experiences
Pitfalls & Challenges:	Data privacy & security concerns

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tricter privacy regulations and heightened consumer apprehensions surrounding data privacy and tracking hamper location-based advertising. Adhering to stringent regulations while delivering personalized ads based on precise location data is challenging. Balancing the need for targeted advertising while upholding user privacy becomes complex. The growing awareness and concerns regarding data privacy impact the collection, utilization, and ethical handling of location information, limiting the efficacy of location-based advertising strategies.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of location-based advertising was worth USD 81.7 billion in 2022 and is estimated to register at 14% CAGR through 2023 and 2032 as omnichannel location-based advertising combines online and offline data, fostering increased customer engagement.

The push segment accounted for around 60% of the market share in 2022 and is anticipated to witness substantial growth due to its ability to deliver highly targeted and contextual messages to consumers based on their real-time location.

North America location-based advertising market accounted for a revenue share of over 30% in 2022 and is slated to register significant growth through 2032 as the region is known for high smartphone penetration, technological advancements, and a robust digital infrastructure.

Google LLC, Meta Platform Inc., Amazon.Com Inc, Microsoft Corporation, Oracle Corporation, IBM Corporation, Salesforce, Inc, Adobe, Inc., Yext, and Simpli.fi.