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Location-based Advertising Market Share

Report ID: GMI7384
Published Date: Nov 2023
Report Format: PDF

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Location-based Advertising Market Share

The major players operating in the location-based advertising industry are-

Google LLC
Meta Platform Inc.
Amazon.Com Inc
Microsoft Corporation
Oracle Corporation
IBM Corporation
Salesforce, Inc
Adobe, Inc.
Yext
Simpli.fi

Google LLC and Meta Platforms Inc. dominate the location-based advertising business due to their vast user bases and extensive reach across digital platforms. With detailed user data and advanced ad targeting tools, they offer precise and effective location-based advertising solutions, making them go-to choices for businesses seeking to target specific audiences, resulting in their dominance in this advertising landscape.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of location-based advertising was worth USD 81.7 billion in 2022 and is estimated to register at 14% CAGR through 2023 and 2032 as omnichannel location-based advertising combines online and offline data, fostering increased customer engagement.

The push segment accounted for around 60% of the market share in 2022 and is anticipated to witness substantial growth due to its ability to deliver highly targeted and contextual messages to consumers based on their real-time location.

North America location-based advertising market accounted for a revenue share of over 30% in 2022 and is slated to register significant growth through 2032 as the region is known for high smartphone penetration, technological advancements, and a robust digital infrastructure.

Google LLC, Meta Platform Inc., Amazon.Com Inc, Microsoft Corporation, Oracle Corporation, IBM Corporation, Salesforce, Inc, Adobe, Inc., Yext, and Simpli.fi.