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Lip and face primer industry seem to be consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such Estée Lauder Companies Inc., L'Oréal Group, Revlon Inc., Procter & Gamble Co., Coty Inc., Shiseido Company, Limited, Unilever, Johnson & Johnson collectively held around 5%-10% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
Major players operating in the lip and face primer industry are: