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The lip and face oil industry seem to be moderately fragmented in nature due to the presence of local and global players. In 2023, market players, including L'Oréal S.A., Procter & Gamble Co., Unilever, Shiseido Company, Limited, and Johnson & Johnson, collectively held around 15%-20% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions, and collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
Major players operating in the lip and face oil industry are: