Lip and Face Oil Market

Lip and Face Oil Market Size

The global lip and face oil market size was estimated at USD 6.5 Billion in 2024. The market is expected to grow from USD 6.8 billion in 2025 to USD 10 billion in 2034 at a CAGR of 4.4%. The market is being propelled by the rise of organic and natural skincare products.

Synthetic chemicals, parabens, and artificial fragrances are finally getting recognition they deserve — widespread condemnation. Consequently, they seek out clean beauty products free of toxins and potent additives. Plant-based, cold-pressed, sustainably sourced face and lip oils are hitting the sweet spot for health-conscious buyers who want safe, eco-friendly products.

Similarly,  ethical consumption has seen the demand for vegan, cruelty-free, and ethically sourced beauty products on the rise. However, brands are now gaining consumer trust through organic certification and transparency when it comes to ingredients. Organic oils such as jojoba, argan, rosehip, and marula oil, with hydrating, anti-aging, and skin-repairing properties, have been touted on social media, and by beauty influencers and dermatologists.


Regulatory support for the industry (USDA) — In the United States, the organic personal care market grew 12% from 2023 as consumer demand organically continues to grow. That data is partly driving these regulations, which in turn forces brands to provide a more natural option. With consumers increasingly aware of their health, sustainability, and ethical beauty, the market for organic lip and face oils is poised for steady growth in the coming four years.

Lip and Face Oil Market Trends

The market is growing rapidly on the back of changing consumer preferences, innovative product FORMULATIONS, and the growing trend of clean beauty. Increasingly, consumers are opting for organic, vegan, and cruelty-free skincare. Plant-based, cold-pressed oils such as argan, rosehip, and marula lift the appeal. Face oils now do it all, providing hydration, anti-aging, acne control, and skin-brightening benefits; lip oils do the same — hydration, plumping effects, and SPF protection.

Another trend is skincare and make-up fusion. Brands are launching tinted lip oils and illuminating face oils that enhance both skin health and beauty. Numerous companies have also developed personalized oils for certain skin types and concerns including oily skin, hyperpigmentation, or wrinkles. Growth strategies include leveraging social media and influencer marketing to increase brand visibility using celebrity endorsements and online campaigns.

Lip and Face Oil Market Analysis

Learn more about the key segments shaping this market

Download Free PDF

Based on product type, the market is segmented as lip oils and face oils. In 2024, the face oil segment generated a revenue of USD 4.4 billion and is expected to grow at a CAGR of around 4.5% during the forecast period.

• Face oils dominate the market based on the multiple skincare benefits they provide,  growing consumer preference for natural beauty products, as well as their ability to contribute to multi-step skincare routines. Unlike lip oils, which offer hydration and shine, face oils typically treat skin concerns, including dryness, aging, acne, and dullness. Face oils are a popular alternative to traditional moisturizers and consumers are now preferring plant-based, organic, and chemical-free products.
  
• Due to the popularity of K-beauty trends and skincare layering techniques, face oils have become a key staple of high hydration and glowing skin routines. These oils are packaged for all skin types, with lightweight, non-comedogenic formulas particularly attractive to those with oily or combination skin. The luxury beauty market has also made its contribution to growth, with brands offering high-end face oils (made with rare plant extracts, essential oils, and vitamins).
  
• The U.S. Census Bureau data shows that in 2023 the personal care and beauty market rose 6.5%, indicating more money spent by consumers on skin care, including face oils. In addition, face oils have become a staple in skincare due to endorsements from dermatologists and influencers. Though lip oils are more of a quick fix, these products are elevating lip oil long entries for more longevity and market domination.
  

Learn more about the key segments shaping this market

Download Free PDF

Based on consumer groups, the lip and face oil market is segmented as men, women, and kids. In 2024, the women segment accounted for over 70.7% and is expected to grow at the rate of 4% till 2034.

• Women are leading the growth of the market due to increasing awareness about skincare, beauty, and self-care. They are the primary buyers of beauty and personal care products, focusing on achieving healthier and younger-looking skin. The demand for clean beauty products is rising as women prefer organic, plant-based, and chemical-free options for lip and face care.
  
• Social media has a strong influence, with influencers, celebrities, and skincare experts promoting face oils for hydration, anti-aging, and glowing skin. Face oils have become an essential part of beauty routines, especially for millennials and Gen Z consumers who follow skincare layering trends.
  
• According to the U.S. Bureau of Labor Statistics, women accounted for 47% of the workforce in 2023, and their increasing disposable incomes have enabled them to spend more on high-quality skincare products. Additionally, personalized products like anti-aging oils, brightening oils, and lip-plumping treatments are addressing specific skin concerns, further driving market growth. As beauty brands continue to innovate and expand their product lines, women remain the largest consumer group, playing a key role in the growth of the market.
  

Based on the distribution channel, the market is segmented as online and offline. The offline segment is expected to hold a major share of 65.3% in 2024.

• The lip and face oil market is impacted by various factors for offline market growth in shopping. Consumers at work are not separated from the friendly competition and cannot buy items they may be interested in. Beauty shops, department stores, and pharmacies provide expert information that helps customers select products for their skin type and needs.
  
• Also, some of the most recognized retail chains and luxury beauty shops instill customers with confidence about product integrity and lessen fear about counterfeit or expired gooey stuff that plagues online shopping. So, of course, one of the advantages of shopping offline would be that a customer can carry the products and take them home, without having to wait for them to get delivered. Discounts, loyalty programs, and unique in-store offers encourage consumers to buy from physical stores as well.
  
• Luxury beauty brands often utilize flagship stores and high-end retail counters to provide unique in-person shopping experiences not available through online platforms. Beauty consultants and skincare professionals stationed in these stores offer specialized advice, enhancing offline shopping for consumers in pursuit of customized solutions. Indeed, offline channels continue to matter, as retail sales in health and personal care stores, including beauty products, amounted to USD 336.5 billion, according to the US Census Bureau (source).
  

Looking for region specific data?

Download Free PDF

• In 2024, North America dominated the lip and face oil market, accounting for around 37.2% of the global market share, and generated around USD 2.4 billion in revenue in the same year. In North America, consumers know the basic skincare routine and the composition of the products. This awareness has made lip and face oils more popular than ever. The area is home to big skincare players who go through many developments and launches to meet the unique needs of diverse consumers.
  
• In the U.S., the market is anticipated to expand at a CAGR of 4.8% amidst the projection period. The personal care and cosmetics industry contributed more than USD 92 billion in total to the U.S. economy in 2022, according to the U.S. Bureau of Economic Analysis (BEA), indicating strong market potential. The demand creates room for leading skincare brands in the country to come up with more and accordingly drive market growth through innovation.
  
• In 2023, China was the largest market, having the highest share in the Asia Pacific and face oil market, and it is expected to grow at a compound annual growth rate (CAGR) of 4.5% during the forecast period 2024-2032. According to the National Bureau of Statistics of China, the beauty and personal care market in China was valued at ~USD 81 billion in 2022. This growth is backed by cultural preferences towards youthful and healthy skin, as well as heightened interest in global beauty trends. With global skincare brands significantly influencing Chinese consumers and their practices, the skincare market continues to expand.
  

Lip and Face Oil Market Share

• The makeup of the lip and face oil industry appears to be moderately competitive due to the existence of domestic as well as international competitors. In 2023, the market share of L’Oreal, S.A., Procter & Gamble Co, Unilever, Shiseido Company, Limited, and Johnson & Johnson was roughly 15 %-20 % and served as the basis for the conclusion. These participants are active in the competition, taking part in important businesses such as M&A, fortifying and building new facilities, and forming purpose-specific joint ventures.  
  

Lip and Face Oil Market Companies

Major players operating in the lip and face oil industry are:

• Amorepacific
• Beiersdorf
• Clarins
• Clorox
• Coty
• Estee Lauder
• Herbivore Botanicals
• Johnson and Johnson
• Kiehl’s
• L'Oreal
• Procter and Gamble
• Shiseido
• Tata Harper Skincare
• The Body Shop
• Unilever
  

Clarins has its Lip Comfort Oil, which is made with plant-based ingredients to help nourish and plump the lips, while Estée Lauder has the Pure Color Envy Lip Oil-Serum, packed with collagen and flower oils to hydrate and soften.

L’Oréal; Plump Ambition Hyaluronic Lip Oil,  to help keep lips moisturized and light-hued. On the face oil front, Tata Harper Skincare excels with its Retinoic Nutrient Face Oil, a plant-based elixir packed with omega fatty acids and retinol alternatives to revive the complexion.

Lip and Face Oil Industry News

• In 2024, F. Miller, a skincare brand specializing in curated, botanical-based essentials, launched its first-ever serum. The Support Serum hydrates the skin and strengthens its natural barrier. If consumers are looking to enhance the texture, tone, elasticity, and firmness of skin, see above for a serum to add to consumer routine.
  
• In 2024, Wildfleur’s Brightening Serum uses patented technology to stabilize pure vitamin C, resulting in an optimized formula. Regular use of the serum can enhance skin hydration, texture,  tone, and the appearance of fine lines and wrinkles — for less than $30.
  

The lip and face oil market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and Volume in Thousand Units from 2021 to 2034, for the following segments:

Click here to Buy Section of this Report

Market, By Product Type

• Lip oils
  • Tinted lip oils
  • Clear lip oils
  • Plumping lip oils
• Face oils
  • Hydrating face oils
  • Anti-aging face oils
  • Brightening face oils
  • Others (Balancing Face Oils, Calming Face Oils)

Market, By Price Range

• Low
• Medium
• High

Market, By Consumer Group

• Men
• Women
• Kids

Market, By Packaging

• Dropper bottles
• Pump bottles
• Roll-on bottles
• Squeeze tubes
• Stick containers
• Others (airless pump bottles, etc)

Market, By Distribution Channel

• Online
  • E-Commerce
  • Company website
• Offline
  • Supermarkets and hypermarkets
  • Specialty stores
  • Other Retail stores

The above information is provided for the following regions:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia