Lingerie Market Analysis

Lingerie Market Analysis:  

To get key market trends

  Download Free Sample

Based on product, the market is segmented as bras, panties, shapewear, and others. Bras held a majority market value of USD 2,966.31 Million in 2022. The demand for bras is primarily fuelled by rising body positivity and comfort awareness, constantly changing fashion trends, and expanding number of women throughout the world who consider bras as a necessary undergarment for support and confidence. Bras can also be used to support the breasts when engaging in physical activity like exercise or sports.
 

Based on distribution channel, the lingerie market is segmented as offline and online. Offline held a dominant industry share of around 54.1% in 2022. The demand for lingerie through offline channels remains strong, as many consumers prefer the tactile experience and customized assistance that brick-and-mortar stores provide when shopping for intimate items. Physical retail locations allow customers to try on clothing for size and style, receive expert fitting advice, and have immediately access to products, which drives significant demand for lingerie in offline stores.
 

Based on material, the lingerie market is segmented as cotton, lace, silk, and others. Cotton segment is anticipated to grow at 5.4% CAGR by 2032. Cotton lingerie has shown consistent development, owing to its breathable and soft qualities, which appeal to consumers seeking everyday wear with an emphasis on comfort and natural fibers. Cotton lingerie is popular among those who value both comfort and health because of its moisture-wicking properties, softness, and hypoallergenic qualities.
 

Asia Pacific dominated the majority lingerie market share and a revenue of USD 2,810.37 Million in 2022. Lingerie consumption has been gradually expanding in the Asia Pacific region, driven by reasons like urbanization, increased disposable income, and growing fashion-conscious middle-class population. Furthermore, exposure to Western fashion trends, altering cultural norms, and growing awareness of the importance of intimate apparel in self-expression and confidence have all contributed to the Asia Pacific region's growing demand for lingerie across various age groups and segments of the population.