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Licensed Toy Market Size

Report ID: GMI12495
Published Date: Dec 2024
Report Format: PDF

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Licensed Toy Market Size

The global licensed toy market size was valued at USD 28.9 Bn in 2023 and is estimated to grow at a CAGR of over 4.7% from 2024 to 2032. Advanced technologies like augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are becoming standard features in licensed toys. Often associated with popular franchises, these technologies boost interactivity and engagement, catering to a tech-savvy audience.

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A major growth driver is the collector community, notably adult enthusiasts of iconic franchises such as Star Wars, Marvel, and Harry Potter. There's a rising demand for limited-edition and premium collectibles linked to movies, games, or anniversaries, further elevating their market value.

Licensed Toy Market Report Attributes
Report Attribute	Details
Base Year:	2023
Licensed Toy Market Size in 2023:	USD 28.9 Billion
Forecast Period:	2024 – 2032
Forecast Period 2024 – 2032 CAGR:	4.7%
2024 – 2032 Value Projection:	USD 44.1 Billion
Historical Data for:	2021 - 2023
No. of Pages:	220
Tables, Charts & Figures:	180
Segments covered:	Product Type, Price Range, Age Group, End-Use, Distribution Channel, and Region
Growth Drivers:	Popularity of franchise and character-based toys Focus on educational and STEM toys
Pitfalls & Challenges:	High licensing costs

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Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The global licensed toy industry was valued at USD 28.9 billion in 2023 and is estimated to grow at a 4.7% CAGR from 2024 to 2032, driven by the integration of advanced technologies like AR, VR, and AI.

The action figures segment generated approximately USD 6.6 billion in revenue in 2023 and is expected to grow at a 5.4% CAGR from 2024 to 2032, fueled by the popularity of franchises like Marvel, DC Comics, Star Wars, and Transformers.

The U.S. licensed toy market recorded around USD 6.1 billion in revenue in 2023 and is projected to grow at a 4.8% CAGR from 2024 to 2032, supported by the presence of entertainment giants like Disney, Warner Bros., and Marvel Studios.

Key players in the industry include Bandai Namco Holdings Inc., Basic Fun!, Fisher-Price (a division of Mattel), Funko Inc., Hasbro Inc., JAKKS Pacific Inc., LEGO Group, Mattel Inc., Mega Brands Inc. (a Mattel subsidiary), and Melissa & Doug LLC.