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The lecithin industry is witnessing robust growth, driven by increasing consumer demand for plant-based and clean-label ingredients. According to a report by the Plant Based Foods Association, the plant-based food market grew by 27% in 2020, highlighting the increasing consumer shift towards plant-based ingredients. The shift towards healthier food products has led to a surge in the use of lecithin as a natural emulsifier and stabilizer.
Furthermore, lecithin's versatility in various applications, including food, beverages, pharmaceuticals, and cosmetics, is contributing to its growing demand. The rising trend of veganism and vegetarianism is also expected to drive the market, as soy-based lecithin serves as a viable alternative to animal-derived ingredients.