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The global market is moderately fragmented. Prominent players, including Deere & Company, Husqvarna Group, The Toro Company, Briggs and Stratton, and Stanley Black & Decker, command a market share of approximately 35-40%.
The market are characterized by intense competition, with manufacturers vying for market share through product innovation, sustainability initiatives, strategic pricing, and superior customer service. Companies are increasingly developing eco-friendly and energy-efficient products, such as electric and robotic mowers, to address growing environmental concerns. Technological advancements, particularly in smart lawn care solutions, play a crucial role in product differentiation.
Major players operating in the lawn and garden equipment industry are: