Lawn and Garden Equipment Market - By Product Type, By Power, By Price, By End User, By Distribution Channel Analysis, Share, Growth Forecast, 2024 - 2032

Lawn and Garden Equipment Market Size

The global lawn and garden equipment market size reached a valuation of USD 38.9 billion in 2023 and is projected to register a CAGR of 6.4% from 2024 to 2032. Urban gardening and landscaping initiatives are on the rise, driving up the demand for specialized lawn and garden equipment. With urban residents taking up horticulture in limited spaces like balconies, rooftops, and small yards, there is a growing need for compact yet high-performance tools. At the same time, the industry is pivoting towards sustainable gardening, boosting the demand for eco-friendly tools and equipment.
 

The lawn and garden equipment market are undergoing a substantial transformation driven by technological advancements, particularly in the realms of robotic lawnmowers and intelligent irrigation systems. These innovations offer enhanced user convenience, operational efficiency, and water conservation capabilities. The increasing affordability of these automated devices has led to their widespread adoption among residential consumers, thereby contributing to market expansion.
 

Lawn and Garden Equipment Market Trends

The market are experiencing significant shifts driven by technological advancements and changing consumer preferences. A notable trend is the increasing adoption of robotic and autonomous machines, reflecting a growing demand for convenience and automation in lawn care. According to the Outdoor Power Equipment Institute (OPEI), sales of robotic mowers increased by 15% in 2022, indicating a strong consumer interest in these innovative solutions.
 

Sustainability concerns are fuelling a rising interest in eco-friendly equipment. Battery-powered tools and water-efficient systems are gaining traction among environmentally conscious consumers.
 

Consumers face significant challenges due to the high maintenance costs tied to advanced lawn and garden equipment. Devices like robotic mowers and electric machines demand regular service, battery swaps, and software updates. Such needs drive up the total cost of ownership, especially for homeowners lacking the expertise or resources for adequate upkeep. As a result, these heightened maintenance expenses could deter prospective buyers, hindering the broader acceptance of these advanced technologies, even with their promised long-term advantages.
 

Lawn and Garden Equipment Market Analysis

Based on product type, the market is classified into blowers, chain saws, cutters & shredders, tractors, lawn mowers, sprinkler & hoses and others (pruners, diggers, etc.). Lawn mowers dominated the market in 2023, acquiring a market of USD 11.6 billion and are expected to grow at a CAGR of 6.8% during the forecast period from 2024-2032. Lawn mowers represent a substantial segment of the market, contributing significantly to overall sales. Residential and commercial sectors drive the demand for both push and riding mowers, as these machines remain essential for lawn maintenance. The market's growth is further propelled by technological advancements, including the introduction of battery-powered and autonomous mowing solutions.
 

Based on distribution channel, the lawn and garden equipment market is segmented into online and offline. The offline distribution channel dominated the market in 2023 by acquiring a market share of 64.5% and is expected to grow at a CAGR of 5.9% during the forecast period from 2024-2032. Despite the digital revolution in retail, offline distribution channels maintain a strong foothold in the market. Department stores, specialized retail outlets, and garden centers continue to serve as primary points of sale, offering customers the opportunity to inspect products firsthand and benefit from expert advice. This tactile experience and personalized service contribute to the sustained dominance of offline channels, even as online sales gradually increase their market share.
 

U.S. accounted for USD 8.1 billion of market in 2023 and is expected to grow at a CAGR of 6.6% during the forecast period from 2024-2032. The United States maintains a preeminent position in the global lawn and garden equipment market, primarily due to its extensive base of homeowners with large lawns and a deeply ingrained do-it-yourself (DIY) ethos. The nation's high standards for lawn maintenance drive substantial demand for sophisticated products, including robotic mowers, riding mowers, and environmentally conscious equipment.
 

North America: The United States maintains a dominant position in the global market, primarily due to its extensive base of homeowners with large lawns and a deeply ingrained do-it-yourself (DIY) ethos. The nation's high standards for lawn maintenance drive substantial demand for sophisticated products, including robotic mowers, riding mowers, and environmentally conscious equipment.
 

Similarly, Canada also occupies a significant position in the lawn and garden equipment market, with consumer preferences shaped by the country's diverse climatic conditions, particularly in regions experiencing prolonged winters and abbreviated growing seasons.
 

Europe: The Europe market with a market share of around 24.7% in 2023 and anticipated to grow with a CAGR of around 6.5% during the forecast period. The European market has established itself as a pivotal region, characterized by robust demand for efficient and sustainable products across numerous countries.
 

In terms of country, Germany market expressing notable growth rate of around 7% in 2023. Germany distinguishes itself as a frontrunner in the lawn and garden equipment market. Renowned for its emphasis on superior engineering and sustainable product development, Germany leads the continent in the adoption of cutting-edge lawn care technologies, particularly robotic mowers and electric-powered tools.
 

Asia Pacific: The APAC market with a market share of around 21.6% in 2023 and anticipated to grow with a CAGR of around 6.7% during the forecast period. The Asia Pacific region is witnessing substantial growth in the lawn and garden equipment sector, driven by rapid urbanization, increasing disposable incomes, and a heightened focus on home and garden aesthetics.
 

In terms of country, China market expressing notable growth rate of around 7.1% in 2023. China has established itself as a dominant force in the market. This prominence is attributed to its vast population, rapidly expanding urban centers, and a growing enthusiasm for residential gardening.
 

Lawn and Garden Equipment Market Share

The global market is moderately fragmented. Prominent players, including Deere & Company, Husqvarna Group, The Toro Company, Briggs and Stratton, and Stanley Black & Decker, command a market share of approximately 35-40%.
 

The market are characterized by intense competition, with manufacturers vying for market share through product innovation, sustainability initiatives, strategic pricing, and superior customer service. Companies are increasingly developing eco-friendly and energy-efficient products, such as electric and robotic mowers, to address growing environmental concerns. Technological advancements, particularly in smart lawn care solutions, play a crucial role in product differentiation.
 

Lawn and Garden Equipment Market Companies

Major players operating in the lawn and garden equipment industry are:

• Ariens Company
• Briggs & Stratton Corporation
• Deere & Company
• Falcon Garden Tools
• Fiskars Group
• Honda Motor Co., Ltd
• Husqvarna Group
• Koki Holdings Co., Ltd
• Kubota Corporation
• Makita Corporation
• MTD Holdings Inc
• Robert Bosch GmbH
• Stanley Black & Decker
• STIGA S.p.A
• Stihl Holding AG & Co. KG
• Techtronic Industries Co. Ltd (TTI)
• The Toro Company
   

Lawn and garden equipment Industry News

• In 2023, Husqvarna Group introduced its latest series of robotic lawn mowers, the Automower NERA. This new line features enhanced AI capabilities, improved energy efficiency, and compatibility with smart home systems. The launch aligns with the growing trend of automated and connected lawn care solutions in the residential market.
   
• In 2022, Deere & Company, a leading agricultural equipment manufacturer, established a strategic alliance with Monarch Tractor, an innovative start-up specializing in autonomous farming technology. This collaboration aims to incorporate Monarch's advanced self-driving capabilities into Deere's range of lawn mowers and compact utility tractors.
   

This lawn and garden equipment market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million units) from 2021 to 2032, for the following segments:

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Market, By Product Type  

• Blowers
• Chain saws
• Cutters & shredders
• Tractors
• Lawn mowers
• Sprinkler & hoses
• Others (Pruners, Diggers, etc.)

Market, By Power

• Manual
• Electric powered
• Gas powered
• Others (gasoline powered, etc.)

Market, By Price

• Low
• Medium
• High

Market, By End Use

• Residential
• Commercial
• Others (public parks, institutions, and community spaces)

Market, By Distribution Channel

• Online
  • E-commerce
  • Company websites
• Offline
  • Specialty stores
  • Home Improvement stores
  • Others (individual, department stores, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa