Latin America Outboard Motors Market Size - By Engine Type, By Fuel Type, By Power, By Ignition Type, By Application, By Distribution Channel, Forecast, 2024 – 2032

Latin America Outboard Motors Market Size

The Latin America outboard motors market size was valued at USD 457.3 million in 2023 and is anticipated to register a CAGR of 7% between 2024 and 2032, due to increasing marine tourism and recreational boating activities. The region's extensive coastlines, beaches, and marine ecosystems in countries such as Brazil, Mexico, and Caribbean islands attract both domestic and international tourists.
 

This increase in recreational activities, including boating, yachting, fishing, and water sports, has led to a consistent demand for outboard motors, which are essential for powering smaller watercraft. As tourism expands, driven by higher disposable incomes and growing interest in outdoor leisure, the demand for efficient and reliable outboard motors increases.
 

The eco-tourism trend is further stimulating the market. Latin America is emerging as a global destination for sustainable and nature-based tourism, with activities such as snorkelling, diving, and eco-cruising gaining popularity. This shift has increased demand for quieter, more fuel-efficient, and environmentally friendly outboard motors. The development of electric and hybrid outboard motors aligns with this trend towards sustainable tourism, appealing to operators aiming to reduce their environmental impact while providing high-quality recreational services.
 

Further, investments in marinas, boat clubs, and water sports facilities across Latin America are contributing to the expansion of marine tourism. Governments and private sectors are collaborating to improve marine infrastructure, enhancing the boating experience for tourists and local communities alike.
 

Economic instability presents a substantial challenge to the Latin American outboard motors market. Numerous countries in the region face issues such as currency fluctuations, inflation, and political uncertainty, resulting in unpredictable market conditions and affecting consumer purchasing power. Outboard motors, particularly high-performance models, are generally considered discretionary purchases. During economic downturns, consumers typically reduce expenditure on recreational activities such as boating and marine tourism.
 

Periods of high inflation can increase the costs of goods and services, making it challenging for consumers to invest in new equipment or upgrade existing boats with more efficient outboard motors. Moreover, high import taxes and tariffs on marine equipment, including outboard motors, further compound this issue. The Latin American market heavily depends on imported outboard motors due to limited local production capabilities.
 

Latin America Outboard Motors Market Trends

The Latin American outboard motor industry is experiencing a transition towards environmentally friendly solutions. The adoption of electric and hybrid outboard motors is increasing as environmental consciousness grows across the region. Consumers and businesses are seeking alternatives to traditional petrol-powered motors that align with global environmental objectives. Governments in several Latin American countries are implementing more stringent regulations to reduce carbon emissions and promote sustainable boating practices. Consequently, there is growing interest in electric and hybrid outboard motors, which offer reduced noise, lower emissions, and improved fuel efficiency.
 

The market is also witnessing an increased emphasis on aftermarket services and maintenance support. As marine tourism and recreational boating sectors expand in the region, the demand for high-quality repair, maintenance, and servicing facilities has become more prominent. Consumers are placing greater value on long-term reliability and performance of their outboard motors. In response, manufacturers are expanding their after-sales service networks in the region.
 

Companies are investing in more accessible maintenance centers and ensuring the availability of spare parts to enhance customer satisfaction and brand loyalty. This trend is strengthening relationships between manufacturers and customers while ensuring optimal performance of outboard motors throughout their operational lifespan.
 

Latin America Outboard Motors Market Analysis

Based on engine type, the market is segmented into 2-stroke, 4-stroke, and engine. The engine segment dominated the market in 2023, generating a revenue of around USD 198.3 million of the total market in 2023, and is expected to grow at a CAGR of 6.2% in the forecast timeframe.
 

The engine segment in the Latin American outboard motors market includes a wide range of power options. These span from small, low-horsepower engines for personal and recreational boats to high-horsepower engines used in commercial applications such as fishing, transport, and tourism. Coastal regions, where marine activities are expanding, show an increasing demand for fuel-efficient and environmentally friendly engines.
 

Based on fuel type, the Latin American outboard motors market is classified into diesel, gasoline, and electric. The diesel segment dominated the market in 2023, with a share of around 41% of the total market share and is expected to grow at a CAGR of 7.4% in the forecast timeframe. The diesel segment of the market is driven by its application in commercial and industrial marine sectors, including fishing, cargo transport, and tourism.
 

Diesel outboard motors are preferred due to their fuel efficiency, durability, and ability to handle long-distance and heavy-duty operations. These characteristics make them suitable for larger vessels operating in challenging maritime conditions. In countries with extensive coastlines and river networks, such as Brazil, Argentina, and Chile, diesel outboards are widely utilized for commercial fishing and transportation purposes.
 

Brazil outboard motors market size dominated around USD 245.9 million in 2023 and is expected to grow at a CAGR of 7.3% in the forecast timeframe. Brazil is a significant contributor to the market, supported by its extensive coastline, vast river networks, and established maritime tradition.
 

The country's expanding marine tourism sector, particularly in coastal cities such as Rio de Janeiro and São Paulo, as well as in the Amazon region, drives demand for outboard motors used in recreational boating, fishing, and water transport. Brazil's substantial fishing industry, encompassing both commercial and subsistence operations, further contributes to the growth of the market.
 

Latin America Outboard Motors Market Share

The Latin America outboard motors industry is fragmented, with prominent players holding a market share of 15%-20% of the total market share. In the market, companies generally see significant growth potential, driven by the expanding marine tourism, recreational boating, and fishing industries. They also recognize the challenges posed by economic instability, high import taxes, and the need for better infrastructure and after-sales services. To stay competitive, many companies are focusing on developing eco-friendly solutions, such as electric and hybrid outboard motors, to meet rising environmental standards.
 

Latin America Outboard Motors Market Companies

Major players operating in the Latin America outboard motors industry include:

• Bombardier Recreational Products Inc.
• Cobra Marine Ltd.
• Evinrude
• Gator-Tail Motors LLC
• Hatsu Marine Co., Ltd.
• Honda Motor Co., Ltd.
• Johnson Outdoors Inc.
• Mariner
• Mercury Marine
• Nissan Marine Co., Ltd.
• Sailor Marine Co., Ltd.
• Selva S.p.A.
• Suzuki Motor Corporation
• Tohatsu Corporation
• Yamaha Motor Co., Ltd.

Latin America Outboard Motors Market News

• In March 2024, Marin Power Brazil announced the launch of its new eco-friendly outboard engine series, designed specifically for the Amazon region's boating needs, with reduced emissions and improved fuel efficiency.
   
• In June 2024, Motores Náuticos Argentinos secured a significant contract with the Chilean Coast Guard to supply high-performance outboard engines for their fleet modernization program over the next five years.
   
• In July 2024, PropulsiónMex, a leading Mexican outboard engine manufacturer, unveiled its plans to expand operations into Central America, starting with a new distribution center in Panama City.

The Latin America outboard motors market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Thousand Units) from 2021 to 2032, for the following segments:

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Market, By Engine Type

• 2-stroke
• 3-stroke
• Electric

Market, By Power

• Low
• Medium
• High

Market, By Fuel Type

• Diesel
• Gasoline
• Electric

Market, By Ignition Type

• Electric
• Manual

Market, By Application

• Commercial
• Recreational
• Military

Market, By Distribution Channel

• Direct sales
• Indirect sales

The above information is provided for the following region and countries:

• Latin America
  • Brazil
  • Mexico
  • Colombia