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The lash extension industry is highly fragmented owing to the presence of several market players. Major companies operating in the market are NovaLash, Xtreme Lashes, Borboleta Beauty, accounting over 35% market share in the year 2023. The major market players are focusing on mergers & acquisitions, facility expansion, and strategic partnerships to expand their product offerings, customer reach, and enhance market presence. Companies are also focusing on acquisition strategy.
The lash extension industry is booming, fueled by the ever-growing desire for voluminous, fluttery lashes. While pinpointing exact market shares for individual companies remains challenging.
Major players operating in the lash extension industry include: