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Lane Departure Warning System Market size is poised for substantial expansion from 2024 to 2032, driven by the increasing demand for vehicles equipped with Advanced Driver Assistance Systems (ADAS). This system, designed to alert drivers when their vehicle deviates from its lane on busy urban roads and highways, has shown potential in reducing sideswipe, head-on, and single-vehicle crashes. This makes it a crucial feature in contemporary automotive models.
As per the Highway Loss Data Institute, nearly 71% of registered vehicles will have rear cameras and 17% would likely have adaptive cruise control with lane centering feature. The readiness of automakers to incorporate advanced features to meet evolving consumer needs of safety & luxury will shape the market outlook.
The escalating number of road accidents and the subsequent surge in vehicle safety regulations are significant factors fueling the lane departure warning system industry growth during 2024 to 2032. According to the WHO estimates, nearly 1.19 million lives are lost due to road traffic crashes each year. Recent regulations have prompted major automotive manufacturers to integrate advanced safety systems into their new vehicle models, potentially influencing the market dynamics over the coming years.
The video sensor segment is anticipated to gain significant momentum over the forecast period, impelled by the widespread application of automotive cameras and visual sensors. These sensors identify lane edges, enabling driver-assist functions such as emergency braking and lane departure warning. As these sensors have the capacity to detect and recognize various elements in the vehicle's vicinity, including other vehicles, cyclists, and pedestrians, the overall safety of vehicles increases. This expanded awareness contributes significantly to overall driving safety, as the system can provide timely warnings and interventions not only for potential lane departures but also for potential collisions with other road users.
North America lane departure warning system market will expand significantly by 2032, as the regional governments and regulatory groups are proactively addressing traffic-related accidents and fatalities by promoting safe driving technologies. As per the spring 2023 S&P Global Mobility consumer survey, 83% of consumers want blind spot warning as the most desired feature. The vehicle manufacturers are responding to this demand by integrating advanced sensors in ADAS. This factor, along with inflowing investments in R&D for system innovation will drive the regional market demand.
Some of the prominent lane departure warning system industry players include:
These companies are leveraging strategies like partnerships and merger to strengthen their market position and meet the evolving demand for automotive safety. For instance, in June 2023, Autoliv Inc. announced its plans to introduce bag-on-bike airbag for motorcycles by 2025 with productions starting in the Q1 of 2025. As the number of two-wheelers increase, the goal is to holistically improve the safety features of scooters and motorcycles.