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The kitchen appliances industry is fragmented with prominent players, such as Electrolux AB, Lg electronics, Samsung electronics, Robert Bosch Gmbh and whirlpool corporation holding a market share of 25-30 %. Manufacturers are adopting strategic steps, such as mergers, acquisitions, partnerships, and collaborations, to meet the growing consumer demand and consolidate their position in the market.
Major players operating in the kitchen appliances industry include: