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Kids Toys Market Share

Report ID: GMI5575
Published Date: Sep 2024
Report Format: PDF

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Kids Toys Market Share

The market seem to be consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such Hasbro, Inc., Jakks Pacific, Inc., LeapFrog Enterprises, Inc., Mattel, Inc., Playmobil , Ravensburger AG, Spin Master Ltd., The LEGO Group collectively held around 10%-15% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.

Kids Toys Market Companies

Major players operating in the market are:

Bandai Namco Holdings Inc.
Crayola LLC
Hasbro, Inc.
Jakks Pacific, Inc.
LeapFrog Enterprises, Inc.
Mattel, Inc.
Melissa & Doug, LLC
MGA Entertainment, Inc.
Playmobil
Ravensburger AG
Spin Master Ltd.
The LEGO Group
Tomy Company, Ltd.
VTech Holdings Limited
Winning Moves Games Ltd.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The kids toys market was valued at USD 134.1 billion in 2023 and is estimated to grow at 4.5% CAGR during 2024-2032 owing to technological innovations.

The plastic segment in the market held 41% share in 2023 owing to its high versatility and cost-effectiveness, allowing manufacturers to produce a wide range of toy types at lower costs.

North America kid toys market recorded USD 35.4 billion in 2023 and is expected to reach USD 53.3 billion by 2032 due to a growing emphasis on educational toys that support early learning and cognitive development.

Bandai Namco Holdings Inc., Crayola LLC., Hasbro, Inc., Jakks Pacific, Inc., LeapFrog Enterprises, Inc., Mattel, Inc., Melissa & Doug, LLC, MGA Entertainment, Inc., Playmobil, Ravensburger AG, Spin Master Ltd., and The LEGO Group among others.