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In 2023, key companies like Adidas, Amer sports, Puma, Under armor, etc. held a combined market share of 25-30%. These companies are actively engaging in mergers, acquisitions, facility expansions, and collaborations to enhance their product portfolios, reach more customers, and strengthen their market positions.
Companies are heavily investing in research and development to develop advanced sports equipment and accessories that align with the changing and evolving consumer’s needs and preferences. Competitive strategies frequently center on product differentiation, where manufacturers augment their offerings with distinctive features, and geographic expansion to penetrate emerging markets. In this dynamic environment, companies that adeptly innovate and respond to market trends are poised for the most significant growth.
Major players operating in the kid’s sports equipment and accessories industry are: