Kids Bicycle Market

Kids Bicycle Market Size

The global kids bicycle market size was valued at USD 11.7 billion in 2023 and is expected to reach USD 20 billion by 2032, growing at a CAGR of 6.2% from 2024 to 2032.

To reduce obesity and sedentary lifestyles, parents are working to make sure their kids participate in outdoor and physical activities. According to data released by the CDC, obesity rates among children aged 2 to 19 increased gradually from 5.2% in 1971 to 1974 to 19.3% in 2017 to 2020. Cycling is one of the activities that helps children gain fitness, exercise, and develop motor skills, which makes it an activity of choice for many parents. The sale of children's bicycles for those aged 14 years and younger increased by 27% in the year 2020, as reported by the National Sporting Goods Association, peaking at 1.5 billion dollars.

Parents have their own means of helping their children adopt a cycling culture through buying their children bicycles and encouraging them to ride to get to school, play, and even visiting friends. Post-pandemic sales data captured by The NPD Group suggests that sales of children's bikes were 15% higher in 2021 compared to sales during the pandemic, suggesting long-lasting support from parents. Bicycles are regarded as essential means of aiding children's development, so parents are willing to pay more for high-quality and safe bicycles, increasing on average from 175 dollars in 2019 to 120 dollars in 2021.

When it comes to children riding bicycles, the responsibility for safety rests largely with the retailers and manufacturers. Incidents occurring due to lack of safety provisions, like product recalls from consumers stemming from manufacturing and design errors, can both significantly hurt the brand image and decrease trust among consumers. On the other hand, excessive recalls result in decreased brand loyalty. There is increased focus and regulation regarding the components and features of bicycles designed for children, and this presents additional compliance hurdles and complications to the kids bicycle market.

Sales of bicycles for children tend to rise in cycles. This means that sales during certain seasons, such as the summer and holidays, are significantly higher than during others. All retailers and manufacturers have to balance inventory levels, marketing activities, and production schedules to fit with changes in demand. Being out of stock or having excess stock can lead to poor inventory control and also poor financial management.

Kids Bicycle Market Trends

• The trend of utilizing electric-assist bicycles (e-bikes) is gradually heading toward the children's bikes market, as manufacturers are now beginning to implement electric assist features in the children's bike segment. E-bikes having a motor that is pedal-activated or throttle-activated allow for easier riding, especially when going up a hill or traveling long distances, hence making cycling less strenuous and pleasurable for children of all ages and skill levels. Digitalization is changing the landscape of the kids' bike industry, as manufacturers now add more options that digitize and connect to the internet to improve the overall riding experience. Furthermore, it has standard disc brakes, padded seats, LED battery indicators, and head and taillights, which provide a blend of modern features with vintage design.
  
• Kids can now ride smart bikes with GPS, fitness trackers, LED screens, and smartphone connections, enabling parents to monitor while providing kids with an exciting cycling experience.
  

Kids Bicycle Market Analysis

• Based on product type, the conventional kids bicycle segment reached USD 7.6 billion in 2023 and is expected to hit USD 12.8 billion by 2032. Unlike electric bikes, pedal-only children's bikes are easier to make and lack electrical systems, making them considerably cheaper. For families with more than one child or for a first-time rider, traditional bikes serve as more economical options. Simple bikes designed for kids are also helpful in stimulating outdoor play and exercising, thereby improving a child's overall health and fitness.
  
• Children's traditional bikes help develop gross motor skills, balance, coordination, and cardiovascular stamina in children, which makes them the bicycles of choice for parents looking to instill healthy habits in their kids. Young riders who have difficulty pedaling for long distances or riding uphill will find electric bikes easier to use, as they come with props such as assisted pedaling and motor systems to power the bike. Kids can try new terrains and distances with the aid of the bike, further building their confidence in riding and cycling.
  

• Based on bicycle type, the cruiser bikes segment captured 30.9% share of the kids bicycle market in 2023 and is anticipated to grow through 2032. Emphasizing easy handling and comfortable riding, children's bicycles are often designed for family-oriented leisure activities. Comfort bikes have appealing, heavily padded seats, high-positioned handles, and aeronautic stoppers, which make cardio for kids enjoyable and engaging.
  
• Because of these features, bikes are popular among parents who are buying family bikes for soft rides. With their great cruiser frames, these bikes catch the eye of fashion-sensitive parents as well as children. The style and comfort ergonomics of comfort bikes seem to be fueling the demand for children's bikes further.
  

• The U.S. kids bicycle market was worth over 2.87 billion in 2023. Increased economic resources are what fuel this market. Families with higher incomes tend to spend on leisure activities such as riding bikes. Similarly, prosperous economic environments boost consumer assurance, which in turn automatically increases purchases of luxury goods like children's bicycles.
  
• Europe leads the children's bicycle markets due to its strong cycling culture, government aid, and increasing health and sustainability awareness. Most European cities have designated bike paths and safe areas for children, which makes cycling a popular mode of transport for young children. Schools and local communities promote biking, and usually parents respond by purchasing high-quality bicycles. The emphasis on green transportation has also boosted the popularity of electric-assist bicycles for kids. The European capital of renowned bicycle brands, combined with constant innovations such as smart bike features and safety gadgets, has ensured that the market continues to grow.
  
• The affordability of Chinese manufacturing plants enabled cheap bicycle production in China, which created higher demand for the products in and out of the country, thus the Chinese kids' bicycle market had the largest market share in 2023.
  

Kids Bicycle Market Share

• In 2023, the top 5 players such as Dynacraft, Guardian Bikes, Huffy Corporation, Islabikes, Joystar Bikes, collectively held around 10%-15% market share.
  
• Dynacraft is a leading manufacturer in the kids bicycle industry, due to its affordable and licensed character-themed bicycles. The company has partnerships with Disney, Hot Wheels, and Barbie, enabling it to design appealing strollers. Their strategic focus is on mass retail sales, extensive distribution through big box retailers such as Walmart and Target, and regular updates on product lines in tandem with popular franchises.
  
• Guardian Bikes, another leading manufacturer of kids bicycles, has carved a niche for itself with a strong emphasis on safety and design. The company employs a proprietary SureStop braking system that reduces the chances of accidents by preventing front wheel lockups from ever occurring. Their strategy is focused on direct sales using a business-to-customer model for high-end bicycles featuring enhanced shopping experiences. Additionally, safety as a primary marketing strategy appeals to parents concerned about their children's welfare.
  
• Kids Bicycle market seem to be moderately fragmented in nature due to the presence of local and global players across the globe. Changes in the kids' bicycle market suggest that demand for innovative and environment-friendly designs is on the rise, which is being led by companies such as Cannondale Bicycle Corporation and Giant Manufacturing that have started to offer new models targeted toward younger riders. KHS Bicycles and Apollo Industries are also working on lightweight and customizable products that are attractive to parents and children alike. Brands like Woom Bikes and Frog Bikes are pouring money into digital marketing to better reach their target markets.
  

Kids Bicycle Market Companies

Major players operating in the kids bicycle industry are:

• Apollo Industries
• Dynacraft
• Guardian Bikes
• Huffy Corporation
• Islabikes
• Joystar Bikes
• Kent International
• KHS Bicycles
• Mongoose
• Radio Flyer
• Razor USA
• Royalbaby
• Schwinn Bicycles
• Strider Sports International
• The Haro Bicycle Corporation
• Trek Bicycle Corporation
• Woom Bikes
  

Kids Bicycle Market Industry News

• In May 2022, Guardian Bikes announced to establish a new automated factory in order to move production of its safety-focused kids' bikes to the U.S.
  
• In December 2022, SCOTT Sports SA, through its subsidiary namely, Scott Sports India launched its technology center in Gurgaon, India in order to expand its business in North India.
  
• On February 18, 2022, Hero Cycles has strategically curated an enviable children’s bicycle portfolio by collaborating with beloved characters and personalities, such as Doraemon, Jimmy, and Jordan, as reported by The Retail Times. This move demonstrates Hero Cycles' astute understanding of the market dynamics and the preferences of young riders. The partnership with Doraemon, an iconic animated character, adds a touch of nostalgia and familiarity to their product range, making it immensely appealing to both children and parents. Doraemon's association infuses fun into the cycling experience and invokes a sense of trust in the brand.
  

The kids bicycle market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) (Million Units) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Electric
• Conventional

Market, By Bicycle Type

• Balance bikes
• Comfort bikes
• Cruiser bikes
• Mountain bikes
• Recumbent bikes
• Others (Commuter, Fitness)

Market, By Age Group

• 3-5 yrs
• 5-8 yrs
• 8-12 yrs

Market, By Price Range

• Low (upto 100$)
• Mid (100$-300$)
• High (above 300$)

Market, By Design Type

• Online
  • E-commerce
  • Company website 
• Offline
  • Supermarkets
  • Departmental stores
  • Others (Individual stores, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Malaysia
  • Indonesia 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa