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K-Beauty Products Market Size

  • Report ID: GMI6432
  • Published Date: Aug 2023
  • Report Format: PDF

K-Beauty Products Market Size

K-beauty Products Market size was valued at USD 9.5 billion in 2022 and is projected to register a CAGR of 5.7% between 2023 and 2032 driven by the growing cultural influence.

 

The popularity of K-pop and Korean dramas has significantly influenced global beauty trends, with consumers embracing the beauty routines and products used by their favorite K-pop idols and actors. For instance, multi-step skincare routines, which Korean beauty emphasizes, have gained commendable popularity in recent years. Also, products like sleeping packs, sheet masks, BB, and CC creams have become a trend, with several companies foraying into these categories.

 

K-beauty has gained popularity through celebrity endorsements and influencer marketing, creating a strong presence on social media platforms. For instance, in 2022, Selena Gomez partnered with the K-beauty brand Glow Recipe. She promoted the brand's Watermelon Glow Niacinamide Dew Drops, a lightweight serum that is said to hydrate and brighten the skin. K-beauty products promote self-care and wellness, which have gained significance, especially during times of stress and uncertainty.

 

However, different countries have varying regulations and standards for cosmetic products. K-beauty brands looking to expand globally must ensure compliance with diverse regulatory requirements, including ingredient safety and labeling standards. K-beauty brands may face stiff competition from these established players.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

Global market for K-beauty products was valued at USD 9.5 billion in 2022 and is projected to register a CAGR of 5.7% between 2023 and 2032, driven by the growing cultural influence. Through the popularity of K-pop and Korean dramas.

The haircare segment held around 28% revenue share in 2022 and will record a significant CAGR from 2023 to 2032 due to the innovative formulations and focus on natural ingredients.

North America market will undergo significant transformation over 2023-2032 owing to the growing influence of K-beauty trends and the popularity of K-pop and Korean dramas that have piqued the interest of North American consumers.

Amorepacific Corporation, LG Household & Health Care, Able C&C Co., Ltd., Cosrx and TonyMoly.

K-Beauty Products Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 16
  • Tables & Figures: 291
  • Countries covered: 19
  • Pages: 300
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