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Consumers were showing a preference for lightweight and non-greasy formulations in skincare and personal care products. IPM's light texture and non-greasy feel made it appealing for such formulations. The growing middle-class population and rising disposable incomes in emerging markets led to an increased demand for personal care and cosmetic products, positively impacting the demand for IPM. Manufacturers and researchers were exploring new applications for IPM beyond its traditional uses. Thus, the growing prevalence is expected to expedite the isopropyl myristate industry trends.