Intranet as a Service Market Trends

Intranet as a Service Market Trends

The integration of AI into employee communication platforms is a key factor driving the intranet as a service industry. AI enhances these platforms by providing intelligent insights, personalization, and automation. For instance, in June 2023, Firstup unveiled the integration of GenAI into its platform. The CommunicationAI, a fusion of GenAI and employee engagement data, offers a contextualized perspective on individual employees. This empowers communicators to craft highly personalized employee journeys, enhancing the overall communication experience in the Firstup platform.
 

The prevailing trend of prioritizing employee experience is a pivotal factor driving the intranet as a service market. In response to this trend, intranet platforms are increasingly incorporating features that focus on enhancing employee engagement and satisfaction. This includes tools for collaboration, real-time communication, personalized content delivery, and employee recognition mechanisms. As organizations recognize the importance of a positive employee experience, the demand for intranet solutions that cater to these aspects will continue to grow, contributing to the market's lucrative expansion.