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Based on deployment model, the market is categorized into public, private, and hybrid. The public segment held a major market share of around 45% in 2023 and is expected to grow significantly. The increasing demand for remote access to intranet services is a key driver for the rising popularity of the public deployment mode in the market. Public cloud solutions provide the necessary infrastructure to support global accessibility, enabling users to access the intranet from any location with an internet connection. This flexibility aligns with the growing trend of remote work, making public deployment an essential choice for organizations seeking a scalable, accessible, and cost-effective solution to meet the demands of a geographically dispersed workforce.
Based on organization size, the market is divided into large enterprises and SME. The large enterprises segment held around 67% market share in 2023. The scalability of Intranet as a Service is a key growth driver for large enterprises, offering the flexibility to accommodate their extensive workforce and dynamic organizational structures. Cloud-based solutions enable these enterprises to scale resources seamlessly, supporting growth and adapting to changing demands. This scalability ensures that the intranet platform can efficiently handle the increased user base, diverse communication needs, and evolving workflows that are inherent to large enterprises, making it a compelling choice for their communication and collaboration requirements.
North America dominated the global market with a major share of over 37% in 2023. The rapid adoption of transformative platforms that ensure equitable access to digital workplace resources is driving growth in the North America intranet as a service market. These platforms facilitate seamless and inclusive access to intranet services, addressing the evolving needs of diverse work environments. For instance, in September 2023, Igloo Software introduced Igloo Flex, an enterprise-level intranet platform designed for scalability. It caters to the varied requirements of both desked & deskless employees, facilitating highly personalized experiences and ensuring fair access to digital workplace resources.