Intimate Lingerie Market Size

Intimate Lingerie Market Size

Intimate Lingerie Market size was valued at USD 15.1 billion in 2023 and is anticipated to register a CAGR of over 5.1% between 2024 and 2032. With an increased awareness and acceptance of diverse body types, consumers are now seeking lingerie that embraces their individuality, supports their body shape, and promotes self-confidence, which has expanded the customer base for this market.

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Additionally, the increasing population of millennials is propelling the growth of the market as they value self-expression, body positivity, and inclusivity, leading to a higher demand for diverse and trendy lingerie options that align with their personal styles.
 

With the rise in emphasis on body positivity and inclusivity, lingerie brands like Savage X Fenty, ThirdLove, and Knix have diversified their offerings to accommodate a broader range of sizes, shapes, and styles. Additionally, the rise in disposable incomes in the developing regions of Asia Pacific has empowered consumers to invest in higher quality, aesthetically pleasing lingerie, driving market expansion. People in the Asia Pacific region have spent around USD 5.81 Billion on intimate lingerie products in the year 2023.
 

Furthermore, the integration of e-commerce features on platforms like Instagram and Pinterest which allows them to directly shop for products without leaving the platform has streamlined the shopping experience for consumers, allowing them to explore and purchase lingerie seamlessly within the social media environment. As influencers collaborate with lingerie brands to showcase products, share personal experiences, and connect with a vast audience, the market has witnessed significant growth.
 

For instance, SKIMS collaborated with influencers like Ashley Graham and La La Anthony to promote its products. Their authentic testimonials and demonstrations showcased the functionality and inclusivity of SKIMS' offerings, reaching a wider audience and driving significant sales progress.
 

The intimate lingerie market faces significant challenges, with one being the limited availability of lingerie in plus sizes, failing to cater to the diversity of body shapes and sizes. This disregards the fact that beauty and confidence come in all sizes. Another restraint in the lingerie industry is the high price point. Lingerie is often manufactured using sophisticated and expensive machinery, contributing to the elevated costs. This poses a barrier for many consumers, restricting access to quality intimate apparel.