Home > Food & Beverages > Nutraceuticals > Protein Supplements > Intestinal Health Pet Dietary Supplement Market
Intestinal Health Pet Dietary Supplement Market size was valued at USD 84.2 billion in 2023 and is anticipated to register a CAGR of 4.2% between 2024 and 2032. The market is growing due to more people owning pets and caring about their pets' health. As pets become more like family members, there is a higher demand for products that help their overall health, especially their digestion.
Pet owners are now more focused on preventing health issues and are buying supplements that help with gut health. This trend is supported by more knowledge about the benefits of probiotics and prebiotics, which are believed to improve pets' quality of life and lifespan. According to the American Pet Products Association, 67% of U.S. households own a pet, and spending on pet health products has increased by 5% annually.
Report Attribute | Details |
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Base Year: | 2023 |
Intestinal Health Pet Dietary Supplement Market Size in 2023: | USD 84.2 Billion |
Forecast Period: | 2024 - 2032 |
Forecast Period 2024 - 2032 CAGR: | 4.2% |
2032 Value Projection: | USD 121.4 Billion |
Historical Data for: | 2021 - 2023 |
No. of Pages: | 210 |
Tables, Charts & Figures: | 49 |
Segments covered: | Supplement Type, Product Type, Pet Type, Price Range, Application, Distribution Channel, Region |
Growth Drivers: |
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Pitfalls & Challenges: |
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Another reason for this market growth is the easier availability of these supplements through online stores and specialty pet shops. The rise of e-commerce has made it simpler for pet owners to find and buy these products, compare different options, and read reviews. Advances in veterinary science and the use of high-quality ingredients have also made these supplements more effective and appealing. This combination of higher demand, better products, and easier buying options is driving the growth of the intestinal health pet dietary supplement market. The Pet Food Institute reports that online sales of pet supplements have grown by 20% in the past year.
One of the primary challenges in the market faces several challenges, primarily related to regulatory compliance and the varying efficacy of products. One significant challenge is the lack of standardized regulations governing pet supplements compared to human products. This can lead to inconsistencies in product quality and efficacy, making it difficult for consumers to choose reliable supplements. Regulatory bodies in different regions have varying standards, which can complicate the market for international companies and may result in products that do not meet the highest safety and effectiveness standards.