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Internet of Behavior (IoB) Market Share

Report ID: GMI11057
Published Date: Aug 2024
Report Format: PDF

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Internet of Behavior Market Share

Microsoft Corporation and Google LLC hold a significant market share of around 10% in the IoB industry in 2023. Microsoft integrates advanced AI and machine learning capabilities into its Azure cloud platform to support IoB applications. These technologies enable businesses to analyze vast amounts of behavioral data and derive actionable insights. The company has also formed strategic partnerships with various companies to enhance its IoB offerings.

Google uses its expertise in data analytics and AI through platforms like Google Analytics, Google Cloud AI, and TensorFlow to power IoB applications. These tools help businesses analyze behavioral data at a scale and gain deeper insights into consumer behavior. Google’s expertise in AI and data analytics makes it a major player in the IoB market, allowing businesses to deliver personalized experiences and optimize decision-making.

Internet of Behavior Market Companies

Major companies operating in the internet of behavior industry are:

Amazon Web Services (AWS)
Google LLC
IBM Corporation
Microsoft Corporation
NICE Ltd.
OpenText Corporation
Oracle Corporation
Riverbed Technology LLC
Salesforce
SAP SE

Authors: Preeti Wadhwani, Aishwarya Ambekar

Frequently Asked Questions (FAQ) :

The market size of internet of behavior (IoB) reached USD 432.2 billion in 2023 and is set to grow at over 23% CAGR between 2024 to 2032, owing to the proliferation of IoT devices across the globe.

The large enterprises segment held 65% of the market share in 2023 and is expected to cross USD 1.6 trillion by 2032, due to the rise in digital transformation strategies to improve efficiency, enhance customer experience, and data-driven decision-making. ?

North America recorded 38% of the market share in 2023, attributed to the presence of a highly developed technology sector with a strong focus on innovation.

Amazon Web Services (AWS), Google LLC, IBM Corporation, Microsoft Corporation, NICE Ltd., OpenText Corporation, Oracle Corporation, Riverbed Technology LLC, Salesforce, and SAP SE.