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Consumers are increasingly seeking natural and eco-friendly alternatives to traditional synthetic repellents. This trend is driven by concerns about potential health risks associated with some DEET-based repellents and a growing interest in sustainable products. Companies are exploring natural ingredients like citronella, lemongrass, and eucalyptus oil to develop effective and safe insect repellents. Insect repellents are increasingly being combined with other functionalities like sun protection (SPF) or moisturizing properties. This caters to consumers who want to streamline their outdoor essentials and reduce the number of products they need to carry. People are demanding insect repellents that offer extended protection against bites. Advancements in repellent formulations are leading to products that provide hours of efficacy, reducing the need for frequent reapplication. This is particularly appealing for outdoor enthusiasts and travelers who need long-lasting defense against insects.