Insect Repellent Apparel Market - By Type (Head cover, Jacket, Shirt , Trousers, Others), By Price Range (Low, Mid, High), By End-user, By Distribution Channel & Forecast, 2024 - 2032

Insect Repellent Apparel Market Size

Insect Repellent Apparel Market was valued at USD 618.9 million in 2023 and is estimated to grow at a CAGR of 6% during the forecast period. One of the primary drivers of the market is the growing global concern over vector-borne diseases.  Diseases like malaria, Zika virus, dengue fever, and Lyme disease are transmitted through the bites of insects like mosquitoes and ticks. As the prevalence of these diseases increases, so does the demand for effective protective measures. Insect repellent apparel offers a convenient and long-lasting solution for safeguarding individuals from these illnesses.
 

Consumers are becoming more aware of the health risks associated with insect bites and the importance of taking preventative measures. Educational campaigns and media coverage about vector-borne diseases are fueling this awareness, leading to a greater interest in insect repellent clothing. The growing popularity of outdoor activities like hiking, camping, fishing, and adventure travel is another key driver of the insect repellent apparel industry. As people spend more time outdoors, they are increasingly seeking ways to protect themselves from insects. Insect repellent apparel offers a perfect solution for these outdoor enthusiasts.
 

Many consumers may not be aware of the benefits of insect repellent clothing or may be skeptical about its effectiveness. There might be a perception that repellent-treated clothing is uncomfortable or has an unpleasant odor. The effectiveness of some insect repellent treatments diminishes with washing and wear, requiring re-treatment or replacement, which can be inconvenient for consumers. Ensuring that the repellent properties last for a reasonable lifespan of the garment is a significant challenge.
 

Insect Repellent Apparel Market Trends

The days of bulky and utilitarian insect repellent clothing are fading away. Today's market offers a wider selection of stylish and fashionable insect repellent apparel that caters to different tastes and preferences. Additionally, some companies are exploring customization options, allowing consumers to personalize their insect repellent clothing. Insect repellent apparel is increasingly being positioned as a health and wellness product. Manufacturers are incorporating features like moisture-wicking fabrics and odor-resistant technologies to enhance comfort and hygiene. This focus on health and wellness resonates with consumers who are prioritizing their overall well-being. Certain product categories within the market are experiencing significant growth. Jackets are gaining popularity due to their versatility for various outdoor activities.
 

Insect Repellent Apparel Market Analysis

Based on type, the market is divided into head cover, jacket, shirt, trousers and others. In 2023, shirts held the dominant market of USD 254.2 million and is expected to reach USD 448.3 million by 2032. Shirts are another major segment within the market.  Their popularity stems from their comfort and practicality for everyday wear or light outdoor activities.  The demand for insect repellent shirts is driven by rising awareness of insect-borne diseases and the convenience of having built-in protection without needing to apply topical repellents. Insect repellent trousers cater to individuals who need protection for their legs while spending time outdoors.  This can include hikers, gardeners, or people working in professions that expose them to insects in tall grass or wooded areas.  The demand for insect repellent trousers is driven by a combination of factors like rising concerns about tick-borne diseases and the desire for comprehensive protection from biting insects.
 

Based on price range, the insect repellent apparel market is categorized into low, mid and high. In 2023, the mid-priced segment held the dominant market share of 46% and is anticipated to grow through the years. This segment offers a sweet spot for consumers who prioritize a balance between affordability and features. Mid-priced insect repellent apparel might use less expensive materials but still deliver effective protection and decent durability. Some established clothing brands might offer mid-priced insect repellent apparel lines, attracting consumers who trust the brand's reputation for quality.
 

North America held a market of around USD 163.3 million in 2023 and is expected to reach USD 280.4 million by 2032. North America boasts an active population with a deep love for outdoor activities like hiking, camping, fishing, and adventure travel. This ingrained culture fosters a demand for protective gear, and insect repellent apparel caters perfectly to this need.  It provides effective protection from biting insects that can disrupt outdoor enjoyment and potentially transmit diseases.
 

The market in U.S. is set to grow at a CAGR of 6.4% through the forecast time period. The U.S. faces a significant challenge from Lyme disease, transmitted by ticks.  Heightened awareness of this illness, coupled with its prevalence in many regions, has spurred a demand for protective clothing, particularly for outdoor enthusiasts and those living in high-risk areas.  Insect repellent trousers and socks are in high demand due to their ability to shield users from tick bites on the legs and ankles.
 

The German insect repellent apparel market maintained a considerable position in Europe. Ecotourism is a growing trend in Germany, with many Germans seeking eco-friendly travel options.  This aligns with the increasing focus on sustainable materials in insect repellent apparel.  Manufacturers are responding to this demand by offering insect repellent clothing made from recycled materials or organic cotton, appealing to environmentally conscious German consumers.
 

China is supposed to grow at the highest rate of 7.1% in the forecast period. China's growing middle class has more disposable income, leading to a greater willingness to invest in preventive healthcare and outdoor gear.  Insect repellent apparel is seen as a way to safeguard health and enhance the enjoyment of outdoor activities.
 

Insect Repellent Apparel Market Share

Insect repellent apparel industry seem to be consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such as ExOfficio, Insect Shield, Craghoppers, Columbia Sportswear, VF Corporation, L.L.Bean, Orvis, Rohan collectively held around 10%-15% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
 

Insect Repellent Apparel Market Companies

Major players operating in the insect repellent apparel industry are:

• Burlington
• Columbia Sportswear
• Craghoppers
• ExOfficio
• Insect Shield
• L.L.Bean
• Orvis
• Patagonia
• RailRiders
• Rohan
• Royal Robbins
• Simms Fishing Products
• Tilley Endurables
• Under Armour
• VF Corporation
   

Insect Repellent Apparel Industry News

• In November 2023, Craghoppers developed a collection called Nocilife that not only repels insect bites but also eliminates odor. These plant-based pesticides are based on eucalyptus citriodora oil derived from regenerative agriculture. The chemicals are not hazardous to health and are only used by farmers who use botanical pesticides and fertilizers.
   
• In July 2023, Insect Shield introduced the first EPA-registered insect repellent apparel, which provides effective, invisible and odorless protection against insects. This is a proven technology to repel mosquitos, ticks, flies, ants and other insects. The apparel is available in outdoor, golf, hunting, fishing, and equestrian categories.
   

The Insect Repellent Apparel Market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million)(Million Units) from 2021 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Type

• Head cover
• Jacket
• Shirt
• Trousers
• Others (Socks, etc.)

Market, By Price Range

• Low
• Mid
• High

Market, By End-user

• Men
• Women
• Kids
• Pets

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA